THE PODCAST

Are you ready to Lead With Your Brand™ to your next career breakthrough?

Welcome to the podcast that showcases exceptional career success stories through personal brand journeys from entertainment, tech, media, and more.

Each episode, Jayzen Patria explores how successful leaders rise above by having a super-premium brand that drives their career forward, and you’ll get plenty of inspiration and practical tools to help you lead with your brand everyday as you drive towards your next career breakthrough. 

SEASON 5, EPISODE 12 : Always Ask For It : Ed Soo Hoo : Worldwide CTO - Global Accounts, Lenovo

Happy Asian American and Pacific Islander Heritage Month! We are proud to amplify AAPI Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of AAPI executives, leaders, and innovators. Throughout the month of May, we’ll be featuring a guest with a fantastic career story to share, all who happen to be of Asian descent. In addition, be sure to check out LeadWithYourBrand.com/aapi to listen to some of our favorite episodes from past seasons.

This week, Jayzen shares his ideas on a critical element of your personal brand development, how you make people feel. That is, when people interact with you and experience your brand, what feeling are they left with and are you beginning intentional about what you want that to be? It is important to focus on your SuperSized brand words and make sure that they reflect the feeling that you want people to have - and are you delivering on that with every interaction.

Jayzen is excited to welcome Ed Soo Hoo to the show. Ed is a fascinating person who has had many careers over the years, from warehouseman, to a union truck driver and now as CTO for one of the top global technology companies. His secret? As he says, “you have to ask for it, even if you’re not qualified.” Ed is a storyteller and brings volumes of career wisdom that everyone can learn from.

SEASON 5, EPISODE 11 : Interactivity Leads The Way : Jon DakSs : Founder and CEO, Palladium Consulting

This week, Jayzen dives into a crucial aspect of your branding: defining your Tailwind Brand Attributes. That is, those adjectives or descriptors that define the unique feel of your brand. Tune is to learn all about Jayzen’s three step process to start and lead with your three attributes that best reflect your brand.

First: Reflect on your unique throughlines and core values. These are the threads that have woven through your life experiences, shaping who you are today. Think about the moments, activities, or values that have consistently resonated with you. What principles do you hold dear? What drives you?

Next: Identify your unique strengths and desired perception. What are you naturally good at, and what sets you apart from others? How do you want others to see you? Your brand words should reflect both your strengths and the impression you want to leave.

Finally: Test for resonance. Is it going to stick? Once you've identified potential brand words, bounce them off trusted friends, colleagues, or mentors. Do these words accurately capture who you are? Do they resonate with others?

Jayzen is thrilled to welcome his long time friend and colleague, Jon Dakss to the show.  Jon is a talented technologist and was one of  the the original pioneers in interactive video and inventor of nearly 40 video-related patents. Working in television for years, Jon and his team created the software that would allow you as the viewer to play at home with “Deal or No Deal,” and many other innovative and interactive experiences.  He has now gone on to create Palladium Consulting to help clients through their technology challenges.

SEASON 5, EPISODE 10. Fan Favorite : Seize The Opportunity And Build Your Career : Amy Dubois Barnett : Senior Advisor, Bravo Mondo

This week, many of us in North America were treated to one of nature's best shows, a full solar eclipse!  It was truly a reminder of how remarkable and memorable life can be.  It was also a reminder that you have the power to make sure that your brand stands out like a total eclipse in the workplace. Tune in to hear Jayzen’s actionable steps on how to leverage your brand to ensure that the experiences you create for people in your world are unique and memorable, so that you are known as someone that people want to take notice of and use their efforts to help you in your career.   It’s about finding your unique voice and letting it shine through in everything you do.  Additionally, you have to show people, not tell them.  That is, you have to walk the walk and not just talk the talk.  Finally, you’ve got to execute work projects using your brand filter.  What is the secret sauce that only you can bring to each and every project?

In this special fan favorite episode, Jayzen is thrilled to welcome Amy DuBois Barnett to the show.  Amy has had an amazing career in publishing and media, taking her first role as editor-in-chief for a major magazine at just thirty years old.  She has been an executive at top media companies including Paramount where she had P&L responsibility for BET’s digital platforms. She was an adjunct professor at Northwestern University’s Kellogg School of Management and a noted author.

SEASON 5, EPISODE 9. Be Bold. Be Successful. : Sydney Seiger : Chief Marketing Officer, Vistra Corp.

This week, Jayzen shares his best lessons on something that's crucial for advancing your career: being bold and putting yourself out there!  It’s about extending myself to others and being open to possibilities that you may not even know are out  there.  Tune in to learn Jayzen’s three actionable steps you can take to be bold and put yourself out there and take advantage of the opportunities that come your way.

Step one: Embrace Your Uniqueness. Your unique blend of skills, experiences, and personality traits is what sets you apart from the crowd. So, instead of trying to fit into a mold and be someone you are not - embrace what makes you different and use it to your advantage.

Step two: Network Like a Pro. Start by reaching out to people in your industry who inspire you or who you admire. Connect with them on LinkedIn, send them a thoughtful message, and ask if they'd be open to grabbing a virtual coffee or hopping on a quick call.

Step three: Take Calculated Risks. Boldness often requires taking risks, but that doesn't mean you should throw caution to the wind. Instead, take calculated risks that have the potential to pay off big time.

Jayzen is thrilled to welcome his long time client and amazing marketer, Sydney Seiger, to the show.   Sydney serves as the CMO for Vistra Corp, one of the nation's leading energy companies.  Sydney’s career has taken her from academia as a university professor to the marketing world, now leading the charge across all of the brands in the Vista portfolio.  Her approach of being bold and trusting your gut have helped her build a truly remarkable career.

SEASON 5, EPISODE 8. The Path to a Billion People : Chase Harmer : Founder, Wishes Inc & FinTech Innovator

Today, we're diving into the glitzy world of Hollywood and the Oscars to draw parallels between how movie studios market their films and how you can market the most important production of your life – yourself!

Imagine you're a film studio gearing up for the Oscars – the grand stage where the best of the best are celebrated. Your film, in this case, is YOU. Yes, you are the lead actor, the director, and the producer of your own life's blockbuster. Just like the meticulous planning and strategic campaigns that surround a potential Oscar-winning film, your personal brand deserves the same level of attention.

So, listen in as Jayzen breaks it down using the"Lead with Your Brand" system!

This week, Jayzen welcomes Chase Harmer to the show.  Chase has had an incredible career in FinTech, as a pioneer in virtual credit card technology. He’s built multi-million dollar companies and holds seven patents.  Now, after a life tragedy, he has pivoted his goals and aims to help a billion people through his new Wishes Inc platform that delivers financial support to those in need in a fully transparent manner.

SEASON 5, EPISODE 7. Your Pathway To Success : Dr. Timbrala Marshall : Medical Operations Lead, Urgent Care Hospital Group, VCA Animal Hospital

Happy Black History Month! We are proud to amplify Black Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of Black executives, leaders, and innovators with this incredible collection of shows. Check it out at leadwithyourbrand.com/blackvoices.

I’m sure you’ve all thought about how to “climb the ladder” in your career. The reality is that thinking about the career in a linear fashion, like a ladder, is really not reflective of how most companies work in today’s world. The speed of business and advancements in technology now allow us to experience our careers much more like climbing a jungle gym from our childhood playground. You can go up the ladder, move sideways, go diagonally…or even jump off and start over. Your career is made up of the collection of opportunities, choices and tradeoffs.

Jayzen has coached and trained over 10,000 professionals in his career. Tune in this week for his best advice on how to maximize every opportunity that comes your way so that the choices and tradeoffs you make will help you achieve your next career breakthrough.

Jayzen is excited to welcome his friend, Dr. Timbrala Marshall to the show. Dr. Marshall has had an esteemed career as a veterinarian and also served as VCA’s first Director of Equity, Inclusion and Diversity.

SEASON 5, EPISODE 6. Be Your Own Fan : Cassie Petrey : CEO & Co-Founder, Crowd Surf

Happy Black History Month and Lunar New Year!  Be sure to check out the special Lead With Your Brand! podcast collections, including leadwithyourbrand.com/blackvoices and leadwithyourbrand.com/aapi as part of your celebration!

Are you ready for a big slice of PIE in your career?!?  Tune in Jayzen’s lesson rooted in Harvey Coleman’s P.I.E. model that shares his “secret sauce” of how to advance your career. Mr. Coleman was a Black executive in the early 1980’s who often found himself as “the only” in his career and went on to author the book “Empowering Yourself, The Organizational Game Revealed.”  It starts with your PERFORMANCE, which is your ticket to play.  Then to your IMAGE, the message you send with your brand before you even speak, and finally EXPOSURE.  That is, if you put the work into developing your brand, but no one knows about it and all of the value you bring, then how you’re missing both internal and external opportunities. A model that Jayzen teaches around the world and can be easily applied to your own career.

This week, Jayzen is thrilled to welcome Cassie Petrey to the show.  She is the co-founder and CEO of Crowd Surf, a leading marketing and music management firm working with some of the world's most recognizable entertainers and brands including Backstreet Boys, Camila Cabello, Paramore, Nickelback, and many more. Crowd Surf brand clients include tech giants Apple and Google, and labels such as Universal Music Group, Disney Music Group, Sony, Warner, BMG and Hollywood Records.

SEASON 5, EPISODE 5. The Brand of Good : Laura Hertz, CEO & Co-Founder, Gifts for Good

Welcome to the final week of the #LeadWithYourBrandChallenge! Each week in January, Jayzen is breaking down the Lead With Your Brand system into its five steps. Every Tuesday, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough!  There are even free downloadable worksheets with each step to help you in the process. Visit jayzenpatria.com/newyear to learn more.

Step Five : Promote Yourself

You have heard the old saying, “if a tree falls in a forest and no one is around to hear it, does it really make a sound?” The same thing is true about your brand. You can do all of the work to put it down on paper and be thoughtful about your actions and your choices. But, if no one is hearing about it, nobody knows about you.

There are three ways to really think about this. One is your advertisement. This is what you say about yourself. You control this message. What is your elevator pitch? How do you show up on brand and what do you say in a meeting or on a conference call.

Second, is all about your influencers – your SuperFans.  Who are the people that are your brand ambassadors? These SuperFans love you and talk about you when you’re not in the room. What have you done lately to make sure that you are top of their mind?

The final element is word-of-mouth. There is no easy solution to this. You must show up on-brand with your actions and behaviors every single day. This is what people say about you when you’re not in the room. This should be an amazing tailwind that helps your brand move further and faster in the right direction. Without self-management, it could wind up being a headwind that is causing drag on your brand.

This week, Jayzen is excited to welcome Laura Hertz to the show.  She is the co-founder and CEO of Gifts for Good: an innovative startup whose mission is to disrupt the world of business gifting. Gifts for Good’s digital platform is the only resource in the $100 billion corporate gifting industry that curates premium and purposeful gifts that give back.

SEASON 5, EPISODE 4. Brand Transformation : Andrew Howlett, CEO, Struck

Welcome to Week 4 of the #LeadWithYourBrandChallenge! Each week in January, Jayzen is breaking down the Lead With Your Brand system into its five steps. Every Tuesday, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough! Click here for the free downloadable worksheets with each step to help you in the process. Visit jayzenpatria.com/newyear to learn more.

Step Four: Keep Up Your Image

Now that you have created your five to eight SuperSized brand attributes, you have to live them every single day. The bottom line is a Brand isn’t about words that you put on paper. It’s about the actions and the choices you make every single day. Take those brand attributes and peel the layers back. Imagine that you are on a reality show. We have had a film crew follow you all last week. We are playing the tape back and watching. What are the things that we would see do? What would we hear you say and how would you say it? What are the things you do that we would label as your brand attributes? Ultimately, leading with your brand is about observable actions and behaviors that you must demonstrate every day. Document a list of these behaviors and start emulating them in a consciously, competent way.

Great brands think about their brand filter. Create your formula that determines the way that you dress, the way that you maintain your office space, and most importantly, the way you create your signature projects. No matter how boring a project or task you’ve been given, you can do it in a way that brings your brand attributes to life and really promotes you.

Jayzen is thrilled to welcome Andrew Howlett, the CEO of Struck, to the show. Strategically boosting brand awareness, engagement, and growth and with expertise in rebranding, repositioning, and preparing for fundraising, Struck is at the forefront of brand transformation. As Struck’s CEO, Andrew is a visionary leader, dedicated to reshaping brands in destination marketing, outdoor recreation, and biotech. With a penchant for big-picture thinking, he’s constantly ahead of the curve, anticipating industry shifts and client needs, pushing Struck to excel.

SEASON 5, EPISODE 3. Seize The Market Need : Mauricio Simbeck, CEO, Milagros de Mexico & Milagros Medical

On to Week 3 of the #LeadWithYourBrandChallenge! Each week in January, Jayzen is breaking down the Lead With Your Brand system into its five steps. Every Tuesday, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough! Click here for the free downloadable worksheets with each step to help you in the process.

Step Three: Refine Who You Want To Be

Now it’s time to turn up the volume to be the best you you can be. Take those 5 to 8 brand attributes that you came up with in the last step. Go through the McDonald’s drive-through and SUPERSIZE your words and define those attributes as your SUPERPOWERS. Take those words and switch them from being commodity descriptors that everyone uses and make them uniquely you.

Don’t just say, “I’m a good presenter.” Say, “I’m a showman!” It’s not, “hey I’m well networked and have great relationships with people.” it’s, “I’m a super connector!” Why just be analytical when you can be a Data Guru? If you are organized, are you really a Precision Executor? If you are innovative, are you really a First-Mover who is the first to jump onto new ideas and trends? These super-charged ownable words now become your word bank for LinkedIn, annual reviews, job applications, how you talk about yourself and how you present your ideas.

Jayzen is excited to welcome Mauricio Simbeck to the show. Mauricio is the CEO of Milagros de Mexico, a retail chain that provides health and wellness products to the Latino Community and Milagros Medical, a retail medical concept owned by MdM offering family practice and urgent care services.

SEASON 5, EPISODE 2. Lessons From a CEO - Part 2 : Mark Bertolini Chief Executive Officer, Oscar Health

Welcome to Week 2 of the #LeadWithYourBrandChallenge! Every Tuesday in January, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough! Click here for free downloadable worksheets with each step to help you in the process at jayzenpatria.com/newyear.

What if you were to use a brand marketer’s toolkit to build your own personal brand? What if you thought about yourself as a product? In a world where thousands of people do your exact same job, you must find a way to be more than just a commodity worker. In your career, you must be a Super-Premium Brand that gets people to do more, contribute more, and pay you more – just like they do for great brands that they love. Ask yourself, in your career, are you coffee or are you Starbucks?

Step Two: Know What You Stand For Today

Here is the dirty little secret. We can all smell inauthenticity from a mile away and it reeks! If you’re thinking, “I want to be Steve Jobs” or “I want to be Sheryl Sandberg” or “I want to have Oprah Winfrey‘s brand,” the truth is, you are not Oprah, and you’re never going to be her! Who you are is you. What you can be is THE BEST you! Start by thinking authentically what your brand authentically is today. What are those words and adjectives that people have used to describe you, sometimes even since you were a little kid? What do people love about you? Find 5 to 8 words that resonate with you. Maybe you are analytical, organized, and innovative. These become your brand attributes that you lead with all the time and are truly authentically you.

To jump start 2024, Jayzen is thrilled to welcome Mark Bertolini to the show in a special two part interview.  Mark is one of the most revered CEOs in the country and is known for Aetna’s transition from a traditional health insurance company to a consumer-oriented health care company focused on delivering holistic, integrated care in local communities.

SEASON 5, EPISODE 1. Lessons From a CEO - Part 1 : Mark Bertolini Chief Executive Officer, Oscar Health

It’s time to Lead With Your Brand…New Year!

As we start 2024, Jayzen is thrilled to announce the #LeadWithYourBrandChallenge! Each week for the next five weeks, Jayzen is breaking down the Lead With Your Brand system into its five steps. Every Tuesday, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough!  There are even free downloadable worksheets with each step to help you in the process.

What if you were to use a brand marketer’s toolkit to build your own personal brand? What if you thought about yourself as a product? In a world where thousands of people do your exact same job, you must find a way to be more than just a commodity worker. In your career, you must be a Super-Premium Brand that gets people to do more, contribute more, and pay you more – just like they do for great brands that they love. Ask yourself, in your career, are you coffee or are you Starbucks?

This week’s episode provides an introduction to the system and Step One: Define Your Audience. Remember, when you try to be something to everyone, you are really nothing to no one. That’s right, you don’t need to be everyone’s cup of tea!  You have got to find your target audience. Think about the people who love you. Who are your raving fans today? Who buys your services? Who promotes you? Who asks you to be on their team? Now, what is the secret sauce between that group of people that you can define as your tribe that your brand can super serve.

To jump start 2024, Jayzen is thrilled to welcome Mark Bertolini to the show in a special two part interview.  Mark is one of the most revered CEOs in the country and is known for Aetna’s transition from a traditional health insurance company to a consumer-oriented health care company focused on delivering holistic, integrated care in local communities.

SEASON 4, EPISODE 51. Special Year End Episode

As we close out 2023, we are taking a moment to reflect on Season Four of the Lead With Your Brand! Podcast. Jayzen shares his year-end thoughts on the importance of setting intentions for the new year both in your personal and professional life. Make 2024 your year for action!

Plus, we’ve pulled together some of the best career advice from the last season to help each of you move towards your next career breakthrough in 2024. Our guests include:

Chris Mossiah - Executive Director Consumer & Community Banking, JP Morgan

Vibol Hou - EVP & Chief Technology Officer, Paramount Streaming

Malaina Matheus - President, Hudson Valley Lighting Group

Delia Garced - SVP Marketing Health & Wellness, Synchrony

Traci Saulsbery - Communication Executive, Leadership Coach & Author

Dr Karent Sierra - Celebrity Dentist, CEO & Founder, Sierra Dentistry & Med Spa

Mirian Arias - Head of Corporate Communications, Harlem Globetrotters

Jen Brown - SVP Programming & Content Strategy Global Digital News & Streaming, BBC Studios

Scott Jeffery Miller - Best Selling Author and host of “On Leadership” Podcast

Lita Richardson - Executive Vice President Content & Brand Strategy, Paramount Global

SEASON 4, EPISODE 50. Designing Your Brand : Jim Pietruszynski, CEO Soulsight

This week, Jayzen welcomes Jim Pietruszynsi to the show.  Jim is the CEO of Soulsight, a brand design agency with 30+ years of experience in building emotive brands that move. Jim’s work spans iconic brands and channels, driven by creativity and a deep understanding of human needs. He’s fostered breakthrough innovation through collaboration and honesty. Jim draws inspiration from human truths and an empathetic approach, offering compelling creative thinking. He’s worked with global giants like Kraft Heinz, Coca-Cola, and Pfizer, earning recognition from prestigious awards.

This holiday season, and all year round, make sure you're bringing your unique brand forward in all of your experiences.  Tune in to hear Jayzen’s advice on how to make all of your everyday tasks uniquely you.

SEASON 4, EPISODE 49. Learning From A Leader : Major General John L. Gronski, U.S. Army (Retired), Founder and CEO, Leader Grove LLC

This week, Jayzen welcomes Major General John L. Gronski (U.S. Army, Retired) to the show. He  is founder and CEO of Leader Grove LLC, a leadership consulting firm and  is the author of two books.  Currently, John is an international and Fortune 500 speaker, leadership trainer, and executive coach taking his celebrated career in the Army and using it to help people become better leaders. John holds an MBA from Penn State and a Master of Strategic Studies from the US Army War College.

Tune in to hear Jayzen’s lesson on the importance of failure.  That’s right…failure.  When developing your brand, you can’t wait until everything is perfect, you have to get out there and try.  And, sometimes that means giving yourself the permission to fail, adjust and try again.

SEASON 4, EPISODE 48. The Smile of Success : Dr. Karent Sierra, Celebrity Dentist, CEO/Founder Sierra Dentistry & Med Spa, TV Host

Not only is Dr Karent Sierra the “Celebrity Dentist” to some of the top talent in the entertainment industry, she has built her career from the ground up as a successful business woman and philanthropist, always knowing the value she brings to the world and leveraging it for the greater good.

In addition to her dentistry practice, she is a spokesperson, current co-host of BeLatina on Lifetime and one of the Real Housewives of Miami on Bravo.  Her years of hard work and determination have set her apart and allowed her to give back through her foundation, Sharing Smiles.

As we roll into the holiday season, we have to remember that your brand always shows its true colors when you’re under stress…and the holidays can be very stressful.  Listen to Jayzen talk about how to maximize your brand this season and make sure you’re known for all of the incredible brand attributes that you’ve developed.

SEASON 4, EPISODE 47. Where There Is Focus, There Is Energy : Chef James Tahhan : CEO : Chef James, LLC

Happy Giving Tuesday! In honor of the season of giving, we invite you to make a contribution to the Los Angeles LGBT Center by visiting lalgbtcenter.info/GT23Patria or to whatever organization is meaningful to you.

Building on his philosophy that food can change the world, James Tahhan, better known as Chef James, has become one of the most influential Hispanic chefs in America. Born in Venezuela to Syrian parents, he moved to the United States at the age of 13. He is known for being the chef and co-host of Telemundo's morning show Un Nuevo Día for over ten years, as well as a judge for some of the biggest cooking competition shows. In addition to his work in the media, Chef James is a successful entrepreneur and CEO, running restaurants, a popular e-commerce site for all things cooking and a cooking school for home chefs.

Chef James is also the author of the 39-week best-selling book “:Cocina en Casa con Chef James.” He has won three day time National Emmy Awards and hosts the "Ponle Huevos" podcast.

This week, Jayzen reminds us all that our brands are not about us, but rather our career audience and the people we serve. How can you be of service with your brand? What on-brand actions can you take that share your unique gifts and talents that bring value to others? As Jayzen says, “a selfish brand cannot be in service of others.”

SEASON 4, EPISODE 46. FAN FAVORITE : Creating Passionate Superfans : Jen Kavanagh, Senior Vice President of Marketing & Media, Philadelphia Eagles

In honor of Thanksgiving and football season, we’re sharing one of our favorite past episodes. Happy Thanksgiving to you and yours!

Having never worked in sports before, Jen Kavanaugh successfully made the move from entertainment marketing and consulting to now leading marketing for one of the top professional football teams in the world.  Jen is a mission-focused leader and knows how to drive fandom through passion and authenticity, in the same way that each of us can in our own career.  In addition to leading the strategic and creative development of the Eagles brand, Jen is active in her community of Philadelphia and works to drive equality for women in sports.

As part of her fifteen year career in television and entertainment, Jen spent six years as Senior Vice President of Digital at Oxygen network. During her tenure with Oxygen, she drove high-profile, award-winning innovation and original streaming content that resulted in the network being recognized as a multi-platform leader within the entertainment landscape.

SEASON 4, EPISODE 45. FAN FAVORITE : The Standout Storyteller : Val Nicholas : Senior Vice President & Creative Director, SummitMedia Corporation

In celebration of Veteran’s Day in the United States, we’re reaching into the vault to share one of our favorite shows from the first season. Jayzen is thrilled to welcome Val Nicholas to the show as they talk about his start in the US Army and how it impacted on his personal brand and media career.

We all pay a premium for the brands that we love. Great brands stand for something and give you a full brand experience, versus just being a commodity product where the lowest cost is all that matters. The same is true of your personal brand and how your career audience sees you. Are you a super-premium brand that commands a higher price? Are you the go-to person that everyone wants on their project team? Or, do you just blend in as one of the herd. To reach your next career breakthrough, you have to stand out like a super-premium brand.

Val is an award winning producer and currently is the Senior Vice President and Creative Director SummitMedia Corporation. Previously, he has held executive positions at several top media companies. Val is a proud veteran of the US Army and has worked extensively to expand workplace opportunities for vets.

SEASON 4, EPISODE 44. The Intentions That Drive You : Traci Saulsberry : Communications Executive, Leadership Coach and Author

Jayzen is thrilled to welcome his friend and colleague, Traci Saulsberry, to the show. Traci is a master at setting intentions and making them happen in her career.  Being hyper-focused on what she wanted to achieve, she set the intention of working at NBCUniversal while she was still in college.  Fast forward a bit and she went on to be one of the youngest Black executives at the company leading a team responsible for campaigns for some of the biggest shows on television, at twenty-seven.

It’s year-end review time!  Tune in to hear Jayzen’s top tips on how to maximize the impact of your year end review with the STAR model (Situation, Task, Action, Results).  This is the perfect time to sell yourself and set the stage for your next career breakthrough in 2024.

SEASON 4, EPISODE 43. The Business of Equity : Odessa ""OJ"" Jenkins : CEO, Bonfire Women & Founder, The Women's National Football Conference

Jayzen is excited to welcome Odessa "OJ" Jenkins to the show.  OJ is a force of nature who has made it her life’s work to build equity for women and girls.  She is laser-focused through her work as CEO of Bonfire Women and as the founder of the Women’s National Football Conference (WNFC).  She is also noted as the winningest Head Coach in women’s tackle football history. Featured on Fox, Sports Illustrated, CBS, ESPN, Yahoo Sports, NFL Network, The Undefeated, and more, Jenkins was recognized as one of the most influential and powerful women in sports by Sports Illustrated.

After attending and amazing premier for the new show Fellow Travelers soon to stream on Paramount+, Jayzen was reminded of the power of a fully-branded experience.  Tune in to hear his best advice on how to create fully-branded experiences in your career as you work towards your next career breakthrough.

SEASON 4, EPISODE 42. Rising Through The Ranks : Malaina Matheus : President : Hudson Valley Lighting Group

Jayzen is thrilled to welcome his friend and client, Malaina Matheus to the show.  Malaina started her tenure at Hudson Valley Lighting Group as a coordinator and has continued to grow her career to her current role as company president overseeing the four brands that make up Hudson Valley Lighting Group. She credits her “do the hard work and get things done” attitude as a driver in her career.  It’s about seeing what needs to be done, and doing it, as well as knowing your value and the value you bring to the company that allows you to expand your responsibilities and your drive career forward.

For the fans of the show, you know that Jayzen always asks his guest “if you were a type of car, what type of car would you be?”  It’s always hard to turn the mirror on yourself and think about what your personal brand words are or how you’d describe your brand.  Using this analogy helps get to the root of your style and get your creativity flowing.  Are you an off-roading Jeep because you like to take on challenges and nothing gets in your way, or are you an all electric SUV because you work efficiently and have the space for several projects at once.  This week Jayzen shares his thoughts and a story taking the analogy even further…asking “what type of shoe would you be?”  Tune in to hear his answer!

SEASON 4, EPISODE 41. The Experience of Engagement : Nick Bond : CXO and Founding Partner : Apex Scoring System

Jayzen is excited  to welcome Nick Bond to the show.  As a marketer and CX expert, Nick has an amazing knack for understanding true customer needs, that is the people represented by the data, and using it to create winning strategies for the brands that works with.  He and his colleagues at Apex Scoring System have developed an AI-powered solution that uncovers and quantifies customer desires that drive brand growth.

As you may know, Jayzen loves to talk about personal brand with marketing professionals.  Recently, he had the opportunity to work with a marketing team to step outside of the brands that they represent and spend a day developing their own professional brand.  Even professional marketers don’t often take the time to use their tools to benefit themselves.  One of the key takeaways from the day was how important it is to get feedback from others when working on your brand.  Ask your colleagues…”what are three words you would use to describe me?”

SEASON 4, EPISODE 40. Giving Voice to Military Stories : Lucy Bustamante : Journalist and Anchor : NBC10 and Telemundo62

Welcome to the final week of Hispanic Heritage Month! It’s been incredible!! Be sure to check out all of the amazing career stories and breakthrough moments from the Hispanic professionals in our collection at LeadWithYourBrand.com/latinx.

Jayzen is excited to welcome Lucy Bustamante to the show. Lucy is a 4x Emmy award winner and is passionate about serving the Hispanic/Latinx community and military families. She is the former and founding President of the Philadelphia Chapter of the National Association of Hispanic Journalists and has been involved with the Naval Officers Spouses Association as well as the NBC Universal Veterans network.

Tune in to hear Jayzen talk about one of his personally favorite brands, Apple. Having clarity about your brand and who you serve will have people waiting in line to get you on their team in the same way people wait in line for the latest iPhone.

SEASON 4, EPISODE 39. When You Show Up…Show Up! : Mirian Arias : Head of Corporate Communications : Harlem Globetrotters

It’s been an amazing Hispanic Heritage Month! Be sure to check out all of the amazing career stories and breakthrough moments from the Hispanic professionals in our collection at LeadWithYourBrand.com/latinx.

Jayzen is thrilled to welcome Mirian Arias to the show.  As a child, Mirian was always vocal about wanting to work in the entertainment industry, and has built an incredible career doing just that.  Currently, she leads communications for the iconic Harlem Globetrotters.  Throughout her career, she has been able to develop a powerful network of mentors and sponsors that have helped continually breakthrough to the next level.

After returning from an incredible few days with the Comcast MilDev conference, Jayzen shares his thoughts on taking advantage of every opportunity to connect with people in your network and be intentional about building all of those key connections.  When you have a free lunch hour, don’t always just join your co-workers, make it a point to reconnect with an old colleague!

SEASON 4, EPISODE 38. Creating Your Network : Delia I Garced : SVP Marketing Health and Wellness : Synchrony

Happy Hispanic Heritage Month! Each week we will be amplifying the voices of Hispanic professionals with amazing career stories and breakthrough moments that we all can learn from. In addition to our weekly guests, be sure to check out the special Hispanic Voices collection in celebration of Hispanic Heritage Month at LeadWithYourBrand.com/latinx

This week Jayzen welcomes Delia Garced to the show. Delia has created an incredible career for herself rising through the ranks at GE and several other companies.  She shares her personal experience of participating in her company’s employee resource groups and leveraging them to build her personal network, leading to mentors and sponsors who helped pave the way. Now as a senior leader, she is helping others do the same through the Latinx Executive Alliance.

This week, Jayzen talks about the importance of breaking out of your day to day silos of who you interact with and connect with.  As humans, we are drawn to people who are like us and closest to us, phenomenons called self-similarity bias and proximity bias.  It’s easy to hang out with all of the people in your department or who do the same sort of work that you do and who happen to be nearby.  However, falling into that trap all of the time is not great for your brand.  You need to stand apart and not become known as just one of the pack.

SEASON 4, EPISODE 37. Building Future Leaders : Joelle L. Martinez : President & CEO : Latino Leadership Institute

Happy Hispanic Heritage Month! Each week we will be amplifying the voices of Hispanic professionals with amazing career stories and breakthrough moments that we all can learn from. In addition to our weekly guests, be sure to check out the special Hispanic Voices collection in celebration of Hispanic Heritage Month at LeadWithYourBrand.com/latinx

This week Jayzen welcomes Joelle  Martinez to the show. After a successful career as a political consultant for New Mexico Governor and diplomat, Bill Richardson, among others, Joelle turned her focus to help develop the next generation of Latino leaders with the launch of the Latino Leadership Institute. The LLI is an influential leadership community connecting Latino professionals, entrepreneurs, and partners across generations and geography. Together, they are advancing across industry sectors and building a strong and vibrant U.S. economy and future.

Tune in to hear Jayzen break down the most common barrier people face when working on their brand to advance their career… YOURSELF!  We all are raised with certain survival skills, which as an adult can become self limiting beliefs.  When left unchecked, these are the believes and behaviors that get in our way of meeting our potential.  Hear Jayzen’s tips and tricks to bust through them and help get you to the next level.

SEASON 4, EPISODE 36. Networking to Your Dream Career : Carlos Zapata : News Anchor/Reporter : Noticias Telemundo Texas

Happy Hispanic Heritage Month! Each week we will be amplifying the voices of Hispanic professionals with amazing career stories and breakthrough moments that we all can learn from. In addition to our weekly guests, be sure to check out the special Hispanic Voices collection in celebration of Hispanic Heritage Month at LeadWithYourBrand.com/latinx

This week Jayzen welcomes Carlos Zapata to the show. Carlos has had an incredible career as a reporter and anchor for several television stations. Starting his career at a small newspaper in Ecuador while still in college, rising to one of the top hispanic language stations in the country. Early in his career, he focused his efforts on meeting the super connectors in his industry and building key relationships, ultimately leading to opportunity.

When thinking about your brand, it is always important to remember that it comes down to the full experience that people have with you, and not just the trimmings. After returning from Japan, Jayzen shares his reflection on the amazing fully branded experiences from his travels and how they can be applied to your brand.

SEASON 4, EPISODE 35. FAN FAVORITE: Being Your Best Authentic Self, CEO Erin Uritus

One of the key elements of the Lead With Your Brand system is digging to understand your tailwinds and your headwinds - those things that help propel your forward and those that pull you back, creating drag on your brand. Diverse leaders are often faced with additional headwinds that stem from societal bias. We find the tension in balancing authenticity with social constructs in our careers. Both the challenge and opportunity is to take those headwinds and turn them into tailwinds to make your brand uniquely you.

Jayzen welcomes Erin Uritus to the show. After an incredible career in corporate consulting, working both domestically and internationally, Erin is the CEO of Out & Equal Workplace Advocates, the leading organization focused on LGBTQ equality in the workplace globally. Erin brings a wealth of experience and incredible perspective on being authentic in your career.

SEASON 4, EPISODE 34. FAN FAVORITE : The Dot Connector : Cynthia Chu, Chief Financial Officer and Growth Officer, Audible

This week, we’re bringing back one of our fan favorites from season 3 of the Lead With Your Brand podcast featuring Cynthia Chu.

As Cynthia puts it, the Chief Financial Officer in any company is one of the most cross functional leaders, thus she describes her role as “the dot connector.” Cynthia Chu has built an amazing career stretching across several industries and reaching to every corner of the globe, always expanding her toolkit to drive her career forward. She shares fantastic stories and valuable insights that have helped her achieve her career goals.

While at NBC Universal, she was the CFO of USA Network and previously the CFO of Oxygen, overseeing the finances of some of the most successful content in the portfolio. Now as CFO and Growth Officer at Audible, her role also encompasses marketing functions for the successful and ever-expanding company.

SEASON 4, EPISODE 33. Unleashing Your Best : Wesley Smoot : Founder and Marketing Director of Unleashed LGBTQ

Some folks seem to be the ones who are always trying to do what hasn’t been done before.  Trying to push the envelope, make it more interesting, create a new experience…and if you get the chance to meet Wesley Smoot, you’ll know immediately that’s who he is.  However, Wesley’s success isn’t just in being a visionary, it is rooted in his core beliefs of doing the work, getting things done and finishing what you start.  Growing up in rural Texas, he learned first hand the power of hard work and the relationships that can be formed through it.  Wesley is the founder of Unleased LGBTQ, described as “a SXSW-inspired, technology-infused, entertainment-festival-meets-business-conference and brand-activation space to connect, educate, entertain, and inspire LGBTQ+ and allied professionals and businesses nationwide.”

After an incredible week of meeting people at the NGLCC Business Conference, Jayzen dives into the critical skill of amplifying your brand by networking with impact. For many of us, the world of business mixers, conferences and in-person events is back in full swing.  However, our ability to maximize those opportunities may be a little rusty.  Tune in this week for some amazing tips on how to build your exposure and make sure that your superfans are there to promote you.

SEASON 4, EPISODE 32. Know Your North Star : Sebastian Westerby : Chief Executive Officer and Co-Founder, Tort Experts

Having a clear vision of your north star is key to success in anything you do, whether that’s leading a team, running a project or just doing your daily work. It’s all about knowing your purpose and the common goal that binds the team together.  For Sebastian Westerby, that north star is to democratize access to justice. He has built his career on using technology to bridge that gap between the attorneys and the potential claimants. Ultimately,  it is the people in need of legal representation that are the driving force of the company.

The speed of technology is moving faster than ever, and impacting most people’s careers. Tune in to hear Jayzen’s key message on understanding and maximizing the value that you bring to your company and role. Moving beyond technical skills and job function, what is the unique value that you want to be known for?

SEASON 4, EPISODE 31. From Pro Ball to Mapping the Mind : John Diggs : Mind Mapping Master

We’ve all had setbacks in our careers, and John Diggs is no exception. In fact, through his career story he shares some of the most remarkable setbacks that necessitated complete shifts in his career and life, always coming out stronger on the other side.  He was a star college football player who went on to the professional ranks playing for the LA Raiders. After being forced to give up his career because of reconstructive knee surgery, he became a successful leader in the mortgage industry. Fast forward, John was forced to pivot again when the mortgage meltdown erased all he had built. Now, building on all of his experience, he has mastered the art of mind mapping as a tool to unlock the best in people.  Truly an inspirational career story!

This week, Jayzen answers the question, how do you remain true to your brand while still flexing to your audience? Your brand isn’t really about you. It is about the SuperFans that you serve and create value for in your career audience. Your unique brand is multifaceted. You should have a collection of 4 – 8 SuperSized brand attributes that serve as your tailwinds. Having these allows you to show up in different environments and different contexts. At the end of the day, it is all about the right behavior, at the right time, with the right level of intensity. You may put more volume into certain brand attributes and less into others to strategically serve your audience and build winning outcomes.

SEASON 4, EPISODE 30. Don’t Wait for the Role, Create It! : Jen Brown : SVP of Programming and Content Strategy, Global Digital News & Streaming : BBC Studios

If you ever ask Jayzen for his best career advice, he’ll say “find a hole and fill it.”  That is, find where the need is in your organization or industry that matches your skills and talent and be the solution that everyone is looking for.  Jen Brown has built an incredible career doing just that. She is a 16-year veteran of NBCUniversal, where she most recently helped launch its streaming service, Peacock. While at NBCUniversal, she  never held a role that existed before she did it.  Tune in to hear her amazing career and personal brand story and career advice we can all learn from.

Plus, Jayzen talks about the importance of your core belief or mission statement that drives you and your brand forward regardless of the job you hold or the work you do. He shares his inspiration as the new Chair of the American Red Cross’ National Diversity Council and what you can learn about mission-delivery from America’s most-trusted non-profit brand. Plus, he shares the sage advice he received from a recent meeting with Dr. Bernice A. King, the CEO of the Martin Luther King Jr. Center for Non-Violence.

SEASON 4, EPISODE 29. Don't Pitch It, Truth It! : Johnny Collins : President, Community National Title

Building strong relationships has been the cornerstone of Johnny Collins’ success as a business leader in the title industry, and Jayzen is excited to share his message with the audience this week.  As a pioneer in his field, Collins made  history as the first Black person to land a seat on Texas Land and Title Association’s board, where he serves as Agent At-Large Director.  Johnny shares his wisdom and observations on the importance of creating space for feedback and much more.

Be sure to listen to Jayzen’s personal branding insights this week through the eyes of Barbie!

SEASON 4, EPISODE 28. Telling Your Best Story : Jessica Abo : Media Trainer and PR Expert

Jayzen is excited to welcome his friend, Jessica Abo, to the show.  With a 20 year career as a journalist working at some of the top outlets, Jessica now uses her talent to help physicians, experts, entrepreneurs, C-Suite executives, authors, and celebrities share their stories with the world.  She works with clients to prepare for an on-air interview, pitch new business, or deliver a keynote, helping each person to help them develop the confidence they need to be their best selves in front of the audience.  Most of us dread public speaking, and Jessica has the tips for all of us to move beyond the fear, even how we show up on zoom everyday.

Tune in to hear Jayzen’s insights on the importance of building and maintaining your network.  At the end of the day, your brand is really in service of the relationships and connections that you foster.  Continuing to nurture your network creates an army of advocates in your corner and can have a massive impact on your career.

SEASON 4, EPISODE 27. The Leadership and Career Guru : Scott Jeffrey Miller : Bestselling Author & Host of the World’s Largest Weekly Leadership Podcast

Jayzen is thrilled to welcome Scott Jefrey Miller to the show.  Scott is a Wall Street Journal best selling author and host of the FranklinCovey-sponsored podcast, On Leadership with Scott Miller. After twenty-five years with FranklinCovey as chief marketing officer and executive vice president, he currently serves as FranklinCovey's special advisor on thought leadership, leading the strategy, development, and publication of the firm’s bestselling books and thought leadership.

Scott is a wealth of knowledge on how best to manage your career, mentorship and leadership with stories and insights we can all learn from.

Tune in to hear Jayzen’s key advice on how co-branding can help you make smart career decisions.  That is, does your brand fit with the company, department, team or boss that you want to work with?  Knowing your brand and being able to assess what fits or not is critical to career success.

SEASON 4, EPISODE 26. A Gender-Welcoming Brand For All : Vicky Pasche, Co-founder + CEO : Charisse Pasche, Co-founder + COO, Dapper Boi

Happy LGBTQ+ Pride Month!

The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June, shining a spotlight on "LGBTQ+ Pride on Brand" series all month long. We’ll present a brand new episode each week featuring an LGBTQ+ leader or executive making a significant impact in their industries and in the world. Along with new episodes will be a curated collection of top episodes with some of the best leaders from the past four seasons, all of which identify as members of the LGBTQ+ community. Visit LeadWithYourBrand.com/pride

As we close out LGBTQ+ Pride month, Jayzen is excited to welcome  Vicky and Charisse Pasche, co-founders of Dapper Boi, a gender-welcoming, everyday clothing line with smart, down-to-earth vibes for people of all body types.

Tune in to hear Jayzen’s key advice on understanding your values and knowing what you stand for.  Staying on brand is as much about what you choose not to do as it is about what you choose to do.

SEASON 4, EPISODE 25. Shaping The Narrative : Sarah Kate Ellis : President and CEO, GLAAD

The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June, shining a spotlight on "LGBTQ+ Pride on Brand" series all month long. We’ll present a brand new episode each week featuring an LGBTQ+ leader or executive making a significant impact in their industries and in the world. Along with new episodes will be a curated collection of top episodes with some of the best leaders from the past four seasons, all of which identify as members of the LGBTQ+ community. Visit LeadWithYourBrand.com/pride

This week, Jayzen is thrilled to welcome a true icon in the LGBTQ community, Sarah Kate Ellis. As President and CEO of GLAAD, Sarah Kate and her team’s work is focused on LGBTQ advocacy and cultural change. GLAAD works to ensure fair, accurate, and inclusive representation and creates national and local programs that advance LGBTQ acceptance. Sarah Kate has an incredible career story to share, having worked in the magazine industry for many years before taking the helm at GLAAD.

During a recent Lead With Your Brand keynote to a leadership development cohort at a major bank, Jayzen was asked “how do you know if you’re talking about yourself too much and it feels like bragging?” It’s a question that we’ve all grappled with at work, as no one wants to be “that person.” Tune in to hear Jayzen’s advice!

SEASON 4, EPISODE 24. A Career of Inclusion : Stephen Macias : President Multicultural Marketing & Communications, R&CPMK, Head of Inclusive Diversity, OSEN Worldwide

Happy LGBTQ+ Pride Month!

The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June, shining a spotlight on "LGBTQ+ Pride on Brand" series all month long. We’ll present a brand new episode each week featuring an LGBTQ+ leader or executive making a significant impact in their industries and in the world. Along with new episodes will be a curated collection of top episodes with some of the best leaders from the past four seasons, all of which identify as members of the LGBTQ+ community. Visit LeadWithYourBrand.com/pride

This week, Jayzen is excited to welcome his friend, Stephen Macias to the show. Stephen serves as President Multicultural Marketing & Communications, R&CPMK and Head of Inclusive Diversity, OSEN Worldwide, one of the world’s leading sports and entertainment communications firms. His work focuses on strategies that connect his clients with diverse audiences and has represented many top global brands.

It’s a big birthday month for Jayzen, as he turned 50 this week and he takes a moment to reflect on his own career and brand with the milestone.

SEASON 4, EPISODE 23. The Unstoppable You : Chris Mossiah (They/Them) : Executive Director – Consumer & Community Banking : JP Morgan

Happy LGBTQ+ Pride Month!

The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June, shining a spotlight on "LGBTQ+ Pride on Brand" series all month long. We’ll present a brand new episode each week featuring an LGBTQ+ leader or executive making a significant impact in their industries and in the world. Along with new episodes will be a curated collection of top episodes with some of the best leaders from the past four seasons, all of which identify as members of the LGBTQ+ community. Visit LeadWithYourBrand.com/pride

The lineup includes new interviews with Sarah Kate Ellis, President & CEO of GLAAD; Stephen Macias, Octagon Sports and Entertainment Network Worldwide Inclusive Diversity, and President of Multicultural Marketing and Communications at R&CPMK; Cece Asuncion, Founder and Director of Scouting & Development for Slay Model Management, the world's only trans modeling agency; and Vicky and Charisse Pasche, co-founders of Dapper Boi, a gender-welcoming, everyday clothing line with smart, down-to-earth vibes for people of all body types.

This week, Jayzen is thrilled to welcome Chris Mossiah, Co-Chair of the GGIEC (Global Gender Identity and Expression Council) and non-binary executive for JP Morgan Chase to the show. Prior to coming to JP Morgan, Chris was enlisted in the US Navy as an electronic technician and has been in the technology field for over 20 years. Chris holds both a bachelor’s and a master’s degrees in Computer Science

As part of our celebration, the Lead With Your Brand!™ Podcast has partnered with Out & Equal Workplace Advocates, the premier organization working exclusively on LGBTQ+ workplace equality. The team at Out & Equal has created free downloadable “podcast club” discussion guides for Employee Resource Groups. Check out www.leadwithyourbrand.com/pride for more information.

SEASON 4, EPISODE 22. A True Show of Beauty : Cece Asuncion : Director of Scouting and Development, Slay Model Management

As we close out an incredible Asian American and Pacific Islander Heritage Month and into LGBTQ Pride month, Jayzen has a special guest who identifies as part of both communities.  Be sure to check out LeadWithYourBrand.com/aapi to listen to our entire collection of AAPI Voices.  In addition, stay tuned through the entire month of June as we celebrate our LGBTQ family with amazing career and personal brand stories.

When you’re thinking about your brand, it can be easy to focus only on the things that you do to showcase your key skills and abilities, that is the things you want to be known for.  However, it is important to remember that your brand is also as much about what you choose not to do.  We all can be a “jack of all trades,” but as Jayzen always teaches, “if you’re trying to be something to everyone, you’re really nothing to no one.”  Focus on the talents that keep your brand moving in the right direction.

To celebrate both AAPI Heritage Month and into LGBTQ Pride month, Jayzen is thrilled to welcome Cece Asuncion to the show.  CeCe is a pioneer in the modeling industry, as the founder and Director of Scouting and Development for Slay Model Management, the world’s only all trans modeling agency.

Season 4, Episode 21. The Technology of Entertainment : Vibol Hou : EVP, Chief Technology Officer : Paramount Streaming

Happy Asian American and Pacific Islander Heritage Month!  We are proud to amplify AAPI Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of AAPI executives, leaders, and innovators. Each week in May we’ll be featuring a guest with a fantastic career story to share, all who happen to be of Asian descent. In addition, be sure to check out LeadWithYourBrand.com/aapi to listen to some of our favorite episodes from past seasons.

This week we are thrilled to welcome the Chief Technology Officer of Paramount Streaming, Vibol Hou.  As CTO, Vibol leads a team of thousands to constantly innovate and push the family of Paramount Streaming products forward, including Paramount+ and Pluto.  While at stimTV, Hou's team was awarded a coveted Technology & Engineering Emmy Award®.  He has also authored 11 patents over his twenty years in technology.   His personal life and career journey is remarkable and one we can all be inspired by.

Paramount+ is a truly amazing conglomeration of everything that has made Paramount Studio, CBS and all of the affiliated companies so successful for so many years.  As Jayzen talks about this week, they figured out how to hit the “easy” button for their audience by taking the best of the best and creating a platform for audiences that just makes sense.  The same is true in your career.  It isn’t always about doing something brand new, it's about knowing what you’re great at and making it easy for your career audience to know the value that you bring, and being able to showcase your skills regardless of the project that you're on or position that you have.

Season 4, Episode 20. The Dot Connector : Bill Imada : Chairman and Chief Connectivity Officer : IW Group

Happy Asian American and Pacific Islander Heritage Month!  We are proud to amplify AAPI Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of AAPI executives, leaders, and innovators. Each week in May we’ll be featuring a guest with a fantastic career story to share, all who happen to be of Asian descent. In addition, be sure to check out LeadWithYourBrand.com/aapi to listen to some of our favorite episodes from past seasons.

In celebration of AAPI Heritage Month, this week we are bringing back one of our all time fan favorites, Bill Imada.  Bill has an amazing career story to share, as founder of one of the largest PR and marketing firms specializing in the multicultural and multi-generational markets.  Bill is the ultimate connector.  His ability to connect people, ideas and projects is unparalleled.  His work on behalf of his AAPI community is a driving force in elevating those that he serves.  A true inspiration.

Your network can have the biggest impact on your career.  This week, Jayzen dives into the importance of your personal network, how to diagnose it, cultivate it and leverage it to help you get to your next career breakthrough.  He’ll help you discover your own “treasure map” showing you all of the places you can expand your network.

Season 4, Episode 19. Inclusive Games, A Career of Passion : Brian Pang : Product Director : Electronic Arts

Happy Asian American and Pacific Islander Heritage Month!  We are proud to amplify AAPI Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of AAPI executives, leaders, and innovators. Each week in May we’ll be featuring a guest with a fantastic career story to share, all who happen to be of Asian descent. In addition, be sure to check out LeadWithYourBrand.com/aapi to listen to some of our favorite episodes from past seasons.

"You can be whatever you want and do whatever you want, but it is about doing it on-brand"  Jayzen shares his experience of visiting the immersive Barbie World pop-up recently in Los Angeles.  One of the big takeaways…Barbie is always on-brand.  Whether it’s running for President, or being an astronaut or doctor, Barbie does it all…and always on-brand.  Sure she is a doll that is designed that way, but in your career, you can tap into your vast skills and take on new challenges, but it always has to be on-brand for you.

This week, Jayzen is excited to welcome Brian Pang to the show.  He works in the Positive Play department at EA, leading Inclusive Product and Player Experience strategy. Throughout his 19 year tenure with EA, Brian has led studio and brand teams to deliver 40+ AAA game titles across popular franchises such as FIFA, Madden, NBA, NHL, UFC, Star Wars, Need for Speed, Battlefield, Apex Legends, and more, while centering authentic, relatable, accessible, and inclusive player experiences. Through this work, Brian is dedicated to driving equity and uplifting all underrepresented talent, stories, content, art, and audio, across interactive entertainment and media spaces.

Season 4, Episode 18. Your Brand Creates Your Career : Senna Bayasgalan : Managing Director of Marketing & Communications Global Private Capital Association

Happy Asian American and Pacific Islander Heritage Month!  We are proud to amplify AAPI Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of AAPI executives, leaders, and innovators. Each week in May we’ll be featuring a guest with a fantastic career story to share, all who happen to be of Asian descent. In addition, be sure to check out LeadWithYourBrand.com/aapi to listen to some of our favorite episodes from past seasons.

"If you're just part of the crowd, societal bias jumps in.  Bust through it by being seen for the value that you bring."  This week, Jayzen shares a key tenet of the Lead With Your Brand system, busting bias.  If you are human, you have bias. We all face some level of societal bias, but this is especially true for diverse people or those from marginalized communities.  If you don’t lead with your tailwinds, that is the attributes that you want to be known for, you’re going to be only known for the bias that someone puts on you.  Break through it by showing up everyday with what you want to be known for and the value that you bring, not a stereotype or job title.

To launch AAPI Heritage Month, Jayzen is excited to welcome Senna Bayasgalan to the show.  She has had incredible career success and recently took the role of Managing Director of Marketing & Communications at Global Private Capital Association. Senna is passionate about guiding brands to prioritize purpose over product, and she takes pride in fostering diversity, equity, and inclusion within her company and community. In her volunteer job, she is the Head of Partnerships and Programming at Asians In Advertising.

Season 4, Episode 17. Building Your Brand With Trust Signals : Scott Baradell : CEO, Idea Grove & Best-Selling Author

“Trust signals are the points of evidence that individuals, companies, and brands use to win one another’s trust. Mastering these signals is the single best way to build, grow, and protect your brand in today’s post-truth world—where trust is the most precious commodity of all.”

This week, Jayzen is thrilled to welcome Scott Baradell to the show. Scott is the CEO of Idea Grove, one of the top twenty-five tech PR agencies in the United States, and author of Trust Signals: Brand Building in a Post-Truth World. Building your brand is critical to advancing your career, and understanding what your trust signals are and how to manage them on a daily basis is a key element. Scott started to explore Trust Signals through his blog in 2020 and his book is a culmination of his work in the space.

Scott is a big believer in ongoing personal reinvention and started his career as an overnight reporter for a local newspaper. Before Idea Grove, Scott was the chief communications officer for two billion-dollar companies, the co-founder and CMO of a venture-backed startup, and an award-winning journalist.

Season 4, Episode 16. The Power of Storytelling : Snehal Desai, Incoming Artistic Director, Center Theater Group

This week, Jayzen is excited to share one of our top fan favorite episodes from the library featuring his guest, Snehal Desai. Snehal was recently named artistic director of the famed Center Theatre Group in Los Angeles, making him the first person of color to lead the organization.

“I'm the child of immigrants, I grew up in a very small town in Pennsylvania, I'm queer, I'm South Asian, and I came of age post 9/11. So there were a lot of things that had me be the outsider in the room. Early in life, I realized that I can be the outsider and be not seen and ignored, or you can utilize that outsider status to actually lead…to take charge to be the one at the head of the group versus the one in the back.” And now, as the leader of the nation’s top Asian-American theater company, Snehal Desai is using his successful career as a storyteller and artist to further his community and the world around us. Forging new paths, Snehal has build an incredible career as a director and producer, expanding the reach of the East West Players to critical acclaim, always staying true to his values and personal brand.

He is also on the faculty of USC's graduate program in Arts Leadership where he teaches Executive Arts Leadership. Snehal is a graduate of Emory University and the Yale School of Drama.

Season 4, Episode 15. Gaming as a Connector : Jamin Warren, Founder & CEO, Twofivesix

“Gaming is the world’s biggest cottage industry. People can name their favorite game, but it is unlikely that they know someone who professionally works in gaming.”   With the gaming industry now surpassing the revenue of movies and music combined, it is a tremendous opportunity for nearly all brands to reach their core consumers, whoever it might be.  Yet, it is a space that is difficult for most brands to break into and many are turning to Jamin Warren and his team for help.

Jamin founded Twofivesix, a strategic consultancy that helps brands engage in the world of gaming. His work helps you reach the right gaming audience on the right platform with the right message. He has an incredible career story to share and has built on his passion for gaming to build a remarkable company.  Prior to founding Twofivesix, Jamin covered arts and entertainment for the Wall Street Journal.

Season 4, Episode 14. Learn to Lead : Dr. Derrick Noble : “America’s Leadership Authority”

Jayzen is excited to welcome Derrick Noble to the show. Derrick is a highly sought after leadership coach helping young leaders take it to the next level. He is living proof of how far your career can take you when you truly recognize that value that you bring to people. Once noted as “the least likely person to be a professional speaker,” Derrick overcame a severe speech impediment as a child and has gone on to be an award winning professional speaker and trainer. His career story and sage leadership advice is helpful for leaders of all levels.

Season 4, Episode 13. Expand Your Career Universe : Lita Richardson, Esq. Executive Vice President, Content & Brand Strategy, Paramount Global

The final week of Women’s History Month!

Here at the Lead With Your Brand! podcast, we are amplifying the voices of women during Women’s History Month, and beyond.  Each Tuesday in March we’ll be featuring a guest with a fantastic career story to share, and who just happens to be female. In addition, be sure to check out LeadWithYourBrand.com/womenonbrand to listen to our collection of shows featuring amazing executives, business leaders and innovators who continue to share their wisdom and move their industries forward.  So, celebrate women's achievement, raise awareness against bias and take action for equality.  And, to all of the women who lead with their brand everyday, we salute you.

This week, Jayzen is thrilled to welcome Lita Richardson as his guest. How does one go from wanting to be a judge, to becoming the go to contract lawyer for all of her up and coming friends like Vivica Fox, Regina King and John Singleton, to starting a talent agency with Magic Johnson,to becoming a film and TV producer, to now a senior executive at Paramount? If you ask Lita Richardson, it is all about having the courage to try something new when the opportunity presents itself and listening to what the universe is telling you. Lita has an incredible career story to share and, in addition to everything else, has been behind some of the most iconic television shows.

Season 4, Episode 12. Build Your Network, Build Your Career: Marlys Rodgers : Chief Information Security Officer, Circle

Welcome to Week 3 of Women’s History Month!

Here at the Lead With Your Brand! podcast, we are amplifying the voices of women during Women’s History Month, and beyond.  Each Tuesday in March we’ll be featuring a guest with a fantastic career story to share, and who just happens to be female. In addition, be sure to check out LeadWithYourBrand.com/womenonbrand to listen to our collection of shows featuring amazing executives, business leaders and innovators who continue to share their wisdom and move their industries forward.  So, celebrate women's achievement, raise awareness against bias and take action for equality.  And, to all of the women who lead with their brand everyday, we salute you.

This week, Jayzen is excited to welcome Marlys Rodgers to the show.  As she likes to say, she “runs the team that knows what to do when you click on that random email that you’re not supposed to.”  Marlys has an incredible career story to share, as she is one of the few women in the information security industry and in the CISO role.  She is a big believer in the power of building your network to advance the level of success in your career, especially with new challenges.  She has won multiple industry awards, including being named Security Executive of the year by the Cyber Security Excellence Awards in 2021.

Season 4, Episode 11. The Servant Leader CEO: Lorna Little, MSW : President and CEO, St. Anne’s Family Services

Here at the Lead With Your Brand! podcast, we are amplifying the voices of women during Women’s History Month, and beyond.  Each Tuesday in March we’ll be featuring a guest with a fantastic career story to share, and who just happens to be female. In addition, be sure to check out LeadWithYourBrand.com/womenonbrand to listen to our collection of shows featuring amazing executives, business leaders and innovators who continue to share their wisdom and move their industries forward.  So, celebrate women's achievement, raise awareness against bias and take action for equality.  And, to all of the women who lead with their brand everyday, we salute you.

This week, Jayzen is thrilled to welcome Lorna Little to the show with a truly remarkable career journey to share, as her background melds an interesting mix of social services leadership and media entertainment.  In addition to running a major social services agency, she is also a media producer and television personality, previously hosting her own local television show with national guests and celebrities…and a published author.

Season 4, Episode 10. Making Impact Unapologetically: Christine Simmons : Strategist | Impact Maker | Operator | Speaker I Entrepreneur | Creator

It’s Women’s History Month!

Here at the Lead With Your Brand! podcast, we are amplifying the voices of women during Women’s History Month, and beyond. Each Tuesday in March we’ll be featuring a guest with a fantastic career story to share, and who just happens to be female. In addition, be sure to check out LeadWithYourBrand.com/womenonbrand to listen to our collection of shows featuring amazing executives, business leaders and innovators who continue to share their wisdom and move their industries forward. So, celebrate women's achievement, raise awareness against bias and take action for equality. And, to all of the women who lead with their brand everyday, we salute you.

To kick off this special month, and in honor of Oscars week, Jayzen is thrilled to welcome Christine Simmons to the show. Christine Simmons is an accomplished President, COO, Business Executive, Entrepreneur, and Board Director. She was the first African American and first woman to serve as Chief Operating Officer for the Academy of Motion Picture Arts and Sciences where she led 200+ global employees and a $130M budget for this iconic brand. While in the role, she also created the organization’s first Office of Representation, Inclusion, and Equity. She’s managed a championship WNBA team, held senior leadership positions and top entertainment brands and now advises start-up, mid and large size businesses on operational excellence, strategic planning, business development, and representation initiatives.

Season 4, Episode 9. Seize the Opportunity and Build Your Career : Amy DuBois Barnett : Senior Advisor, Bravo Mondo

Happy Black History Month!

We are proud to amplify Black Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of Black executives, leaders, and innovators. Each Tuesday in February we’ll be featuring a guest with a fantastic career story to share, all who happen to be black. In addition, be sure to check out LeadWithYourBrand.com/BlackVoices to listen to some of our favorite episodes from past seasons.

Once again, Jayzen is joined by Ingrid Hadley. This week they take on the topic of promoting yourself, which is the fifth step in the Lead With Your Brand! system. In your career, what “advertising” do you have control over? Are you maximizing the impact of LinkedIn and other brand builders? What are influential people saying about you? Do you have champions in your network to add to your advancement? Tune in for this insightful conversation.

Jayzen is thrilled to welcome Amy DuBois Barnett to the show. Amy has had an amazing career in publishing and media, taking her first role as editor-in-chief for a major magazine at just thirty years old. She has been an executive at top media companies including Paramount where she had P&L responsibility for BET’s digital platforms. She was an adjunct professor at Northwestern University’s Kellogg School of Management and a noted author.

Season 4, Episode 8. Transforming Entertainment : Chris Witherspoon : Entertainment Contributor for NBC News/MSNBC, Founder & CEO of PopViewers

Happy Black History Month!

We are proud to amplify Black Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of Black executives, leaders, and innovators. Each Tuesday in February we’ll be featuring a guest with a fantastic career story to share, all who happen to be black. In addition, be sure to check out LeadWithYourBrand.com/BlackVoices to listen to some of our favorite episodes from past seasons.

Once again, Jayzen is joined by Ingrid Hadley in conversation to share her wisdom and insight.  This week, Jayzen and Ingrid discuss the importance of not only bringing your full authentic self to work, but seeking out career opportunities where you are truly celebrated for who you are and the value that you share.

Jayzen’s guest this week is the incomparable Chris Witherspoon.  In addition to interviewing some of the biggest celebrities in the world as an entertainment correspondent, Chris is revolutionizing the business as founder and CEO of PopViewers, the platform that helps you find what to watch next, invites you to react to the TV and movies you’ve watched, and encourages you to share the experience with fellow content-lovers.

Season 4, Episode 7. Influencing Her Way To The Top : Tiara Willis, World-Renowned Influencer, Entrepreneur & Culture Expert

Happy Black History Month!

We are proud to amplify Black Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of Black executives, leaders, and innovators. Each Tuesday in February we’ll be featuring a guest with a fantastic career story to share, all who happen to be black. In addition, be sure to check out LeadWithYourBrand.com/BlackVoices to listen to some of our favorite episodes from past seasons.

Again this week, Jayzen is thrilled to welcome Ingrid Hadley in conversation to share her wisdom and insight. This week, Jayzen and Ingrid take on the topic of “imposter syndrome” and talk about how to not only overcome the problem, but leverage it to propel yourself forward.

As a special guest this week, Jayzen is excited to welcome a young woman who has created her career and is forging a path with her own social media empire, which she started when she was just 14 years old. Tiara Willis leads a community of nearly half a million devoted supporters and followers. Her vibrant and well-respected brand empowers and motivates diverse women of color to be their best selves inside and out.

Season 4, Episode 6. Shaping Culture and Policy : Dr. Nii-Quartelai Quartey, Political Journalist, Professor, and Changemaker : National News Anchor, Fox Soul’s Black Report

Happy Black History Month!

We are proud to amplify Black Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of Black executives, leaders, and innovators. Each Tuesday in February we’ll be featuring a guest with a fantastic career story to share, all who happen to be black.  In addition, be sure to check out LeadWithYourBrand.com/BlackVoices to listen to some of our favorite episodes from past seasons.

Extending our celebration of the month, Jayzen is thrilled to welcome Ingrid Hadley as a to the top of each show to share her wisdom and perspective.  This week, Jayzen and Ingrid share their top tips on networking and how to best build and leverage your network.

To kick off Black History Month, Jayzen is excited to speak with the amazing Dr. Nii-Quartelai Quartey.  Dr. Quartay has an incredible career story to share from now returning to his roots as a journalist, to being a professor to his life long work in advancing narrative, culture, and policy change in pursuit of social and economic justice. Dr. Quartey served as Senior Policy Advisor to Biden-Harris Presidential Campaign and was formerly AARP's first Senior Advisor & National LGBTQ Liaison.

Season 4, Episode 5. Keeping The Human Touch : Rick Elmore, Founder and CEO, Simply Noted

Welcome to the final week of the #LeadWithYourBrandChallenge! Each week in January, Jayzen is breaking down the Lead With Your Brand system into its five steps. Every Tuesday, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough!  There are even free downloadable worksheets with each step to help you in the process.

Step Five : Promote Yourself

You have heard the old saying, “if a tree falls in a forest and no one is around to hear it, does it really make a sound?” The same thing is true about your brand. You can do all of the work to put it down on paper and be thoughtful about your actions and your choices. But, if no one is hearing about it, nobody knows about you.

There are three ways to really think about this. One is your advertisement. This is what you say about yourself. You control this message. What is your elevator pitch? How do you show up on brand and what do you say in a meeting or on a conference call.

Second, is all about your influencers – your SuperFans.  Who are the people that are your brand ambassadors? These SuperFans love you and talk about you when you’re not in the room. What have you done lately to make sure that you are top of their mind?

The final element is word-of-mouth. There is no easy solution to this. You must show up on-brand with your actions and behaviors every single day. This is what people say about you when you’re not in the room. This should be an amazing tailwind that helps your brand moving further and faster in the right direction. Without self-management, it could wind up being a headwind that is causing drag on your brand.

Jayzen is thrilled to welcome Rick Elmore to the show.  A former player in the NFL, Rick has gone on to be the founder and CEO of Simply Noted - one of the coolest new companies in business!  In this digital age, Rick and his team are recapturing the incredible impact of handwritten notes, only now on a massive scale using the latest robotic technology.

Season 4, Episode 4. Commitment to Community : Daphne Kwok, Vice President, Diversity, Equity & Inclusion, Asian American & Pacific Islander Audience Strategy, AARP

Welcome to Week 4 of the #LeadWithYourBrandChallenge! Each week in January, Jayzen is breaking down the Lead With Your Brand system into its five steps. Every Tuesday, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough!  There are even free downloadable worksheets with each step to help you in the process.

Step Four: Keep Up Your Image

Now that you have created your five to eight SuperSized brand attributes, you have to live them every single day. The bottom line is a Brand isn’t about words that you put on paper. It’s about the actions and the choices you make every single day. Take those brand attributes and peel the layers back. Imagine that you are on a reality show. We have had a film crew follow you all last week. We are playing the tape back and watching. What are the things that we would see do? What would we hear you say and how would you say it? What are the things you do that we would label as your brand attributes? Ultimately, leading with your brand is about observable actions and behaviors that you must demonstrate every day. Document a list of these behaviors and start emulating them in a consciously, competent way.

Great brands think about their brand filter. Create your formula that determines the way that you dress, the way that you maintain your office space, and most importantly, the way you create your signature projects. No matter how boring a project or task you’ve been given, you can do it in a way that brings your brand attributes to life and really promotes you.

Jayzen is excited to welcome Daphne Kwok to the show.  Her work as the Vice President of Diversity, Equity & Inclusion for Asian American & Pacific Islander Audience Strategy at AARP empowers Asian Americans & Pacific Islanders (AAPIs) to choose how they live as they age. 

Season 4, Episode 3. Meeting The Unmet Need : Robin Singhvi, Founder, SmartCue

On to Week 3 of the #LeadWithYourBrandChallenge! Each week in January, Jayzen is breaking down the Lead With Your Brand system into its five steps. Every Tuesday, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough!  There are even free downloadable worksheets with each step to help you in the process.

Step Three: Refine Who You Want To Be

Now it’s time to turn up the volume to be the best you you can be. Take those 5 to 8 brand attributes that you came up with in the last step. Go through the McDonald’s drive-through and SUPERSIZE your words and define those attributes as your SUPERPOWERS. Take those words and switch them from being commodity descriptors that everyone uses and make them uniquely you.

Don’t just say, “I’m a good presenter.” Say, “I’m a showman!” It’s not, “hey I’m well networked and have great relationships with people.” it’s, “I’m a super connector!”  Why just be analytical when you can be a Data Guru? If you are organized, are you really a Precision Executor? If you are innovative, are you really a First-Mover who is the first to jump onto new ideas and trends?  These super-charged ownable words now become your word bank for Linkedin, annual reviews, job applications, how you talk about yourself and how you present your ideas.

Jayzen is excited to welcome Robin Singhvi to the show. Robin spent over a decade in the US B2B SaaS space as a sales and solutioning leader, playing the quarterback between sales and product teams to develop and execute the best solutions for customers and key stakeholders and went on to create SmartCue.

Season 4, Episode 2. Creating Your Fresh Start : Galina Cherny, Leadership Coach & Author

Welcome to week 2 of the #LeadWithYourBrandChallenge!

Step Two: Know What You Stand For Today

Here is the dirty little secret. We can all smell inauthenticity from a mile away and it reeks! If you’re thinking, “I want to be Steve Jobs” or “I want to be Sheryl Sandberg” or “I want to have Oprah Winfrey‘s brand,” the truth is, you are not Oprah, and you’re never going to be her! Who you are is you. What you can be is THE BEST you! Start by thinking authentically what your brand authentically is today. What are those words and adjectives that people have used to describe you, sometimes even since you were a little kid? What do people love about you? Find 5 to 8 words that resonate with you. Maybe you are analytical, organized, and innovative. These become your brand attributes that you lead with all the time and are truly authentically you.

Jayzen is thrilled to welcome Galina Cherny to the show. Speaking very little English, Galina and her family emigrated to the US when she was early in her career. She landed a job as a clerk, and went on to become an early computer programmer. Ultimately, leading technology teams as an executive. She is now a leadership coach founding her own boutique firm, The Cherny Group. She also recently published her memoir, The Last Train to Freedom.

Season 4, Episode 1. Refocus and Better Yourself : Raman Sehgal, Founder and Global President, Ramarketing

What if you were to use a brand marketer’s toolkit to build your own personal brand? What if you thought about yourself as a product? In a world where thousands of people do your exact same job, you must find a way to be more than just a commodity worker. In your career, you must be a Super-Premium Brand that gets people to do more, contribute more, and pay you more – just like they do for great brands that they love. Ask yourself, in your career, are you coffee or are you Starbucks? This week’s episode provides an introduction to the system and Step One: Define Your Audience.

Jayzen’s guest this week is Raman Sehgal, founder and Global President of Ramarketing, an agency looking to raise companies' profile and generate leads in the pharma and biotech sectors. Raman is also the author of The Floundering Founder: 24 Lessons to Refocus Your Business and Better Yourself.

Season 3, Episode 49. The Best of 2022

As we close out 2022, we are taking a moment to reflect on Season Three of the Lead With Your Brand! Podcast. Jayzen shares his year-end thoughts including defining a brand that is less about selling yourself and more about defining that lasting memory that helps others see the value that you bring and planning for 2023 by making action out of resolutions.

Plus, we’ve pulled together some of the best career advice from the last season to help each of you move towards your next career breakthrough in 2023

Season 3, Episode 48. Serving Your Tribe : Ari Krzyzek, CEO & Head of Strategy of Chykalophia

Jayzen is happy to welcome Ari Krzyzek to the show.  With a focus on helping women-led brands in FemTech & DTC, she has over 10 years of branding and design experience, is a certified brand strategist, and UX expert. She has transformed business visions into a tangible form that helps set their business apart from their competitors.  In addition, she serves as a design consultant, mentor, and professional peer in support of fellow female entrepreneurs through the #1 ranked private business incubator in the world, 1871 Chicago.

Fan Favorite : Navigating the Career Lattice : Gail McGovern, CEO, American Red Cross

In this season of giving and helping others, Jayzen welcomes Gail McGovern to the show.  Gail is the president and CEO of the American Red Cross.  She brings insightful reflections and wisdom from her amazing career leading billion dollar organizations and transforming the Red Cross into a 21st Century emergency response and blood services organization.

Season 3, Episode 47. The Meta Career : David Rose, MIT Lecturer, Author & Metaverse Entrepreneur

Jayzen welcomes David Rose to the show. As a five-time entrepreneur, David draws on design culture, psychology, and technology to envision future products and businesses enabled by the metaverse. He is known for translating complex technologies into delightfully intuitive new products and consulting with businesses on how to thrive during digital disruption. David’s work has been featured at the New York Museum of Modern Art, covered in The New York Times, WIRED, and The Economist, and parodied on The Colbert Report.

Season 3, Episode 46. Leading With Love : Mohammad Anwar, President and CEO, Softway and Culture+

Jayzen is excited to welcome Mohammad Anwar to the show. Mohammad started Softway as a technology services company with his family at the age of 20 while pursuing his B.S. in Computer Science with a minor in Mathematics at the University of Houston. As the company grew, there was a time when the company culture at Softway was so toxic that it almost caused the enterprise to fold. He took full responsibility for the problems and knew that, as the leader, he needed to change for the company to survive. After deep introspection, he eventually turned the company around by creating and sustaining a humanity-centered culture at Softway based on the philosophy that love is a business strategy.

Season 3, Episode 45. Lean into Yes and Take the Risk : Victoria Russell, Chief Diversity & Inclusion Officer, Beam Suntory

This week, Jayzen is thrilled to welcome Victoria Russell to the show. Victoria is the first Chief Diversity & Inclusion Officer of Beam Suntory, a world leader in premium spirits and has an amazing career journey to share. Earlier in her career, she worked in marketing, analytics and compensation across several top companies before moving into D&I. Her philosophy of “saying yes” in her career and leaning into the fear of new positions has allowed her to continue to grow and expand her roles, with wisdom we can all learn from.

Season 3, Episode 44. The Standout Storyteller : Val Nicholas : Senior Vice President & Creative Director, SummitMedia Corporation

In celebration of Veteran’s Day in the United States, we’re reaching into the vault to share one of our favorite shows from the first season. Jayzen is thrilled to welcome Val Nicholas to the show as they talk about his start in the US Army and how it impacted on his personal brand and media career.

Season 3, Episode 43. Bold for Good : Susan Jin Davis, Social Impact Officer, Al Roker Entertainment

Lead With Your Brand listeners are always asking about which episodes are not to miss. Although we love each of our guests, this week we are reaching into the vault to share an amazing show from our second season.

Jayzen is so thrilled to welcome his former colleague and all around amazing person, Susan Jin Davis, to the podcast. Susan has an amazing story to tell that is truly at the intersection of career and life. She has an incredible understanding how intertwined work and life are and need to be. As a self-proclaimed “change agent,” Susan leads with her bold brand to support her community and the world we all share, with a “pay it forward” attitude, constantly trying to open doors for those around her.

Season 3, Episode 42. A Life Changing “Yo!” : April Hernandez Castillo : Actor, Speaker, Author

You’ve seen her on Law & Order, Elementary, New Amsterdam and plenty more of your favorite shows! Jayzen is thrilled to welcome his very special guest, April Hernandez Castillo to the show. She launched her career as the “Yo girl” in the Visa Check Card spot starring Yao Ming and Yogi Berra, originally airing on the Super Bowl. Expanding her impact on the world, she has gone on to become a successful author and keynote speaker, sharing her message of resilience, overcoming adversity, and the ability to move beyond trauma.

Season 3, Episode 41. Changing The Industry With A Click : H Schuster, Founder + CEO, HUSSLUP

“I reached a point in my career where I really wanted to be able to make a change in the industry that would help other people come into the business, and find their place and be able to work and tell stories, and do all the things that will democratize that access.” Jayzen is excited to welcome H Schuster to the show. H has built her career producing some of the most iconic unscripted television shows that we all love, and now as Founder and CEO of HUSSLUP, is transforming the creative industry. As an opportunity-maker, she is constantly striving in her career to not only create incredible content, but open the door for others along the way.

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Season 3, Episode 40. Good Vibes Get You There : Luis Sandoval, Senior Correspondent for Univision’s “Despierta America”, Host of “Buena Vibra” on K-Love 107.5FM in Los Angeles

Jayzen is thrilled to welcome Luis Sandoval to the show. As a child, Luis always knew he wanted to move to America and work in the media. After graduating from the University of Baja California, Luis landed a part time job at a San Diego radio station. His “say yes” work ethic and “good vibes” attitude helped him move up the ranks at one of Southern California’s top Spanish language radio shows. Soon after, never having worked in television before, he landed an on-air talent position at Univision.

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Season 3, Episode 39. The Power of Your Experience: Lauren Lopez, Sr. Vice President, Talent Management, The New York Times

Jayzen is thrilled to share the stage with Lauren Lopez, SVP of Talent Management for The New York Times. As a proud Nuyorican, her work is directly aligned with her passion for eliminating barriers to entry and growth that continue to exist in today’s workplace. Rooted in the belief that every person has talents and experience that can benefit others, she brings a wealth of practical information and key tips to help you advance your career, always reminding us to "run our own race."

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Season 3, Episode 38. Leveraging a Career of Experience : Adrian Whant, Founder & CEO, TrooVRS

Adrian Whant, the founder and CEO of TrooVRS, is on a mission to leverage the power of the metaverse to meet the needs of male audiences in new and meaningful ways. TrooVRS is an immersive media platform for men to engage with practical knowledge and self-care-focused content across virtual editorial environments, experiences, and NFTs.

Adrian’s passionate leadership style has paved the way for his successful media career. Prior to founding TrooVRS, Adrian has over 2O years of experience developing award-winning, revenue-generating advertising marketing solutions for leading media brands, including NBCUniversal/Telemundo and various digital media startup companies across the influencer, original programming and ad network worlds.

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Season 3, Episode 37. Don’t Wait For Permission : Daniela Pierre-Bravo, Reporter, MSNBC’s “Morning Joe”

Daniela is a New York City-based Reporter for MSNBC’s “Morning Joe". She is also a best-selling author, speaker, contributor and producer for NBC’s “Know Your Value” platform. A former Cosmopolitan magazine columnist, Daniella has written on career advice, mental health, and financial wellness with an emphasis on women of color. Her work has been featured on the Today Show, Telemundo, Forbes, Cosmopolitan, Refinery29, New York Magazine, and more.

She is the co-author of “Earn It” alongside Mika Brzezinski. Her first solo book, “The Other: How to Own Your Power at Work as a Woman of Color” hit bookstores last month.

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Season 3, Episode 36. Turning Market Needs Into Opportunity : Lisa Cavalli, Co-Founder & COO, trooVRS

After an expansive career in luxury wine marketing, Lisa created her own next chapter at the age of 47 when she saw a need in the marketplace for engaging content specifically for Latina women. Having never worked in editorial before she created HipLatina and BELatina. As a leading lifestyle platform for the audience, HipLatina was reaching over four million consumers a month prior to its sale in 2018.

In her current role, she is the co-founder and COO of trooVRS, a startup set to shake up the growing metaverse world.

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Season 3, Episode 35. The Master Relationship Builder : Donna Fujimoto Cole, President/CEO Cole Chemical & Distributing, Inc.

With support and encouragement from her clients, Donna started Cole Chemical & Distributing, Inc. at the age of 27 as a certified minority and women owned business to help them meet their government purchasing goals.. She has grown the company to be a global force in the industry by focusing on what she does best, fostering strong relationships with those around her.

In 2021, Ms. Cole received the Japanese Imperial Decoration of the Order of the Rising Sun, Silver Rays for her contribution to promote regional exchange and mutual understanding between Japan and the United States.

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Season 3, Episode 34. The Intrapreneur : Matt Hulett , CEO & President, PetMed Express

Over his thirty years as an executive in the technology sector, Matt has become the go-to company fixer. From Rosetta Stone to RealNetworks to Expedia, he has steered startups and public companies into renewed areas for growth. Through his driving approach to leadership and forever willingness to take on the toughest challenges, Matt shares lessons from his career that everyone can learn from.

Matt is also the author of the book, Unlock, where he reveals the five key questions that will uncover new insight into your business’ potential—without the need for costly consultants.

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Season 3, Episode 33. The Mad Cool Creative : Dr. Jennifer E. Turner, EVP TriStar Television - Fan Favorite

Dr. Jennifer Turner. Jennifer was recently promoted to Head of Sony Pictures’ TriStar Television. In addition to overseeing creative on some of the most iconic television shows we all love, Jennifer is also the founder of Mad Cool Fitness where she brings her love of storytelling and passion for fitness to help people transform their lives.

Jennifer has had an incredible career journey that has deeply intertwined her personal experiences, educational goals, creativity and passion to help those around her. As a self proclaimed “child of the golden age of television...the 80’s,” her work as a creative executive has crafted shows like The Good Doctor, The Blacklist and many others.

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Season 3, Episode 32. Tenacity is the Key : Amir Moini, Communications and Employer Brand, Netflix

Amir arrived in Los Angeles on a one-way ticket with not much to his name…and a dream. As a consummate networker, he forged a career path that has provided incredible opportunities and allowed him to continue to expand his skills and influence. He was down to the few final bucks in his pocket when an opportunity arose that eventually led to his current role at Netflix, where he focuses on building and leading their Employer Brand.

Although Amir is mid-career, the lessons that he has lived, learned and shared are of value to any career stage. He is also the author of “22 Life Lessons By Someone More F*cked Up Than You” and a soon-to-be first time filmmaker.

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Season 3, Episode 31. A Career of Impact: David Ambroz Head of Community Engagement (West), Amazon

David is one of those amazing people who has built a successful career through his passion for improving the communities that he lives and works in. Currently, David is the Head of Community Engagement (West) for Amazon where he coordinates with non-profits and community leaders to drive impact and social good. David was honored as an American Champion of Change by President Obama.

In his upcoming book, A Place Called Home, David shares his story of poverty and homelessness as a child, which ultimately became a driving force in his career. A true inspiration for us all.

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Season 3, Episode 30. Creating Experience to Drive Brand : Mark Stanley : Experience Designer & Author, Genesys

“Memory is the hallmark of experience.” Just some of the wise words from this week’s guest, Mark Stanley. Mark is one of those people with a really cool job that few know even exists. He is a Customer Experience Designer for Genesys and is the architect of many of the customer service experiences we all have on a daily basis. Prior to his current endevor, Mark spent twenty years in the airline industry where he developed his skills in using technology to better serve customers.

Mark brings a wealth of experience and creativity to the show sharing his lessons learned across many job functions and industries.

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Season 3, Episode 29. Marketing Your Way To The Top : Erik Huberman : CEO & Founder, Hawke Media

Jayzen is thrilled to be talking brand with his guest, Erik Huberman. As a serial entrepreneur and marketing expert, Erik broke the mold from the traditional agency model when he founded Hawke Media in 2014 and is now the fastest growing marketing agency in the country. Seeing a need in the market, Erik created an agency as Your Outsourced CMO®, allowing companies of any size to have amazing creative marketing in an ala carte manner.

Starting his career very early in life working in his fathers business to now managing a team of over 300 and 600+ clients, Erik has incredible stories to tell and advice that we all can learn from.

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Season 3, Episode 28. Coaching to Explosive Growth : Dominic Monkhouse, Tech Growth Advisor

Dominic Monkhouse is a leader with a unique style and process that has enabled incredible growth and success in the companies that he has run. Now, as a Tech Growth Advisor and business coach, Dominic has created a purpose-built management lab where he shares the systems, tools and strategies that help successful companies achieve explosive growth.

His blunt and bold approach to business combined with an ever-growing wealth of knowledge provides a number of lessons that can be applied to anyone’s career.

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Season 3, Episode 27. Leading to Better Healthcare : London Lomax, CEO, Innovation Health and Chief Strategic Advisor to the President & CEO of Aetna, a CVS Health Company

As we roll into summer, Jayzen is thrilled to welcome London Lomax to the show. London is the CEO of Innovation Health, and the Chief Strategic Advisor to the President & CEO of Aetna, a CVS Health Company. London’s leadership style celebrates the best in his people and his ability to cultivate and lead high performing teams has helped to quickly advance his career and those around him. His passion for healthcare combined with his “empathy-forward” style are helping him to grow Innovation Health and expand the reach of the company.

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Season 3, Episode 26. Bringing Your Full Self To Work : Deena Fidas, Managing Director & Chief Program and Partnerships Officer, Out & Equal Workplace Advocates

As we bring LGBTQ+ Pride Month to a close, Jayzen is thrilled to have Deena Fidas on the show. Deena has had a fascinating career leading inclusion programs across the globe. She is currently the Managing Director and Chief Program and Partnerships Officer for Out & Equal Workplace Advocates, the premier organization working exclusively on LGBTQ workplace equality. Through their worldwide programs, Fortune 500 partnerships and their annual Workplace Summit conference, they help LGBTQ people thrive and support organizations creating a culture of belonging for all.

In celebration of Pride Month, the Lead With Your Brand!™ Podcast has partnered with Out & Equal. Each week in June, we’ve featured an out leader each with an amazing career story to share. In addition, we’ve assembled an entire collection of shows with LGBTQ+ guests from the past three seasons, including two special roundtable episodes where we explore issues around the trans experience and intersectionality of race and LGBTQ+ in the workplace. The team at Out & Equal has created free downloadable discussion guides, so we encourage you to use the podcast as a virtual “book club” with your ERG or group of friends. Listen to the episodes, download the discussion guides and schedule your group discussion! Check out www.leadwithyourbrand.com/pride for more information.

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Season 3, Episode 25. A Passion for Authenticity : Brad Baumoel, Global Head of LGBT+ Affairs, JPMorgan Chase

Happy LGBTQ+ Pride Month! Jayzen is excited to have Brad Baumoel as his guest on the show. After thirty years in banking at JPMorgan Chase, Brad moved into an amazing role with the firm that aligns his professional leadership talents with his passion for his community. As the Global Head of LGBT+ Affairs, Brad leads the firm’s center of excellence that develops executives who identify as LGBT+, helping to further their careers by bringing their full selves to work everyday.

In celebration of Pride Month, the Lead With Your Brand!™ Podcast has partnered with Out & Equal Workplace Advocates, the premier organization working exclusively on LGBTQ+ workplace equality. Each week in June, we’ll be featuring an out leader each with an amazing career story to share. In addition, we’ve assembled an entire collection of shows with LGBTQ+ guests from the past three seasons, including two special roundtable episodes where we explore issues around the trans experience and intersectionality of race and LGBTQ+ in the workplace. The team at Out & Equal has created free downloadable discussion guides, so we encourage you to use the podcast as a virtual “book club” with your ERG or group of friends. Listen to the episodes, download the discussion guides and schedule your group discussion! Check out www.leadwithyourbrand.com/pride for more information.

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Season 3, Episode 24. Capturing the Community Story : Daniel Reynolds, Editor In Chief, Out Magazine

Happy LGBTQ+ Pride Month! Jayzen is thrilled to welcome Daniel Reynolds to the show. As Editor In Chief of Out Magazine, Daniel leads the charge for one of the most iconic national publications covering the LGBTQ+ community. Rising through the ranks of Out’s sister magazine, The Advocate, Daniel has penned some of the most notable stories, including the cover story for their Will & Grace reunion issue and won a 2021 GLAAD Media Award.

In celebration of Pride Month, the Lead With Your Brand!™ Podcast has partnered with Out & Equal Workplace Advocates, the premier organization working exclusively on LGBTQ+ workplace equality. Each week in June, we’ll be featuring an out leader each with an amazing career story to share. In addition, we’ve assembled an entire collection of shows with LGBTQ+ guests from the past three seasons, including two special roundtable episodes where we explore issues around the trans experience and intersectionality of race and LGBTQ+ in the workplace. The team at Out & Equal has created free downloadable discussion guides, so we encourage you to use the podcast as a virtual “book club” with your ERG or group of friends. Listen to the episodes, download the discussion guides and schedule your group discussion! Check out www.leadwithyourbrand.com/pride for more information.

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Season 3, Episode 23. The Change Navigator : Sharon-Franklin Brown, Chief Impact Officer, Los Angeles LGBT Center & Board President, LA Pride

Happy LGBTQ+ Pride Month! As we enter week 2 of Pride Month, Jayzen is excited to welcome his guest, Sharon-Franklin Brown, Chief Impact Officer of the Los Angeles LGBT Center. Sharon also serves as the Board President for LA Pride, one of the oldest and largest LGBTQ+ Pride festivals in the country.

Sharon has remarkable career story to share and works tirelessly to create space for her community and make the world a more equitable place for trans and gender non-conforming people. As Chief Impact Officer for the largest organization in the world serving the LGBTQ+ community, she is responsible for providing strategic leadership, management, guidance to programs and Human Resources for a staff of nearly 800 employees as well as impact efforts through grantmaking, and community engagement.

In celebration of Pride Month, the Lead With Your Brand!™ Podcast has partnered with Out & Equal Workplace Advocates, the premier organization working exclusively on LGBTQ+ workplace equality. Each week in June, we’ll be featuring an out leader each with an amazing career story to share. In addition, we’ve assembled an entire collection of shows with LGBTQ+ guests from the past three seasons, including two special roundtable episodes where we explore issues around the trans experience and intersectionality of race and LGBTQ+ in the workplace. The team at Out & Equal has created free downloadable discussion guides, so we encourage you to use the podcast as a virtual “book club” with your ERG or group of friends. Listen to the episodes, download the discussion guides and schedule your group discussion! Check out www.leadwithyourbrand.com/pride for more information.

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Season 3, Episode 22. The Groundbreaking Actorvist : Wilson Cruz, Award-winning Actor, Activist and Humanitarian

Happy LGBTQ+ Pride Month! Jayzen is thrilled to be launching Pride Month with the incredible Wilson Cruz! Wilson currently stars as Dr. Hugh Culber on Star Trek: Discovery. As the first openly gay actor to an openly gay character on series television, Wilson first came into our homes as Ricky Vasquez on My So Called Life in 1994. His career has spanned television, film and Broadway - and he continues to be an amazing activist for his community.

In celebration of Pride Month, the Lead With Your Brand!™ Podcast has partnered with Out & Equal Workplace Advocates, the premier organization working exclusively on LGBTQ+ workplace equality. Each week in June, we’ll be featuring an out leader each with an amazing career story to share. In addition, we’ve assembled an entire collection of shows with LGBTQ+ guests from the past three seasons, including two special roundtable episodes where we explore issues around the trans experience and intersectionality of race and LGBTQ+ in the workplace. The team at Out & Equal has created free downloadable discussion guides, so we encourage you to use the podcast as a virtual “book club” with your ERG or group of friends. Listen to the episodes, download the discussion guides and schedule your group discussion! Check out www.leadwithyourbrand.com/pride for more information.

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Season 3, Episode 21. The Power of Storytelling : Snehal Desai, Producing Artistic Director, East West Players

“I'm the child of immigrants, I grew up in a very small town in Pennsylvania, I'm queer, I'm South Asian, and I came of age post 9/11. So there were a lot of things that had me be the outsider in the room. Early in life, I realized that I can be the outsider and be not seen and ignored, or you can utilize that outsider status to actually lead…to take charge to be the one at the head of the group versus the one in the back.” And now, as the leader of the nation’s top Asian-American theater company, Snehal Desai is using his successful career as a storyteller and artist to further his community and the world around us.

Forging new paths, Snehal has build an incredible career as a director and producer and continues to expand the reach of the East West Players to critical acclaim, always staying true to his values and personal brand.

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Season 3, Episode 20. From Global Citizen to Global Growth : Connie Tang, EVP & Chief Global Growth Officer, Nu Skin

Growing up as an Asian American in the lower east side of Manhattan, Connie’s early experiences shaped what would become her future career as a global business leader. Early in her career, Connie made what she says is one of the best decisions ever…packing everything and moving across country to a city with no job, no connections and an uncertain future. Knowing that her and her husband wanted more, they took the risk on the future and it defined the next several chapters in her career.

Now as the EVP and Chief Global Growth Officer for Nu Skin, Connie is responsible for a $2.7 billion business in over 50 markets. Over her career, she has developed a powerful personal brand and she shares some really amazing career lessons and stories that we all can learn from.

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Season 3, Episode 19. The Dot Connector : Cynthia Chu, Chief Financial Officer and Growth Officer, Audible

As Cynthia puts it, the Chief Financial Officer in any company is one of the most cross functional leaders, thus she describes her role as “the dot connector.” Cynthia Chu has built an amazing career stretching across several industries and reaching to every corner of the globe, always expanding her toolkit to drive her career forward. She shares fantastic stories and valuable insights that have helped her achieve her career goals.

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Season 3, Episode 18. The CMO With Purpose : Maryam Banikarim, Head of Marketing, Community & Global, Nextdoor

As a true creative leader and proclaimed “purpose-driven change agent,” Maryam has an amazing career story that we all can learn from and be inspired by. Without originally setting out to do so, Maryam’s career in marketing has put her at the helm of several top brands. Currently, she is the Head of Marketing, Community & Global at Nextdoor, the popular platform and app that connects communities around the world, ultimately helping people find a sense of belonging.

Prior to joining Nextdoor, Maryam was the CMO of Hyatt, Gannett, NBCUniversal, and Univision, leading sweeping transformations at each. At the height of her career, she decided to “take a pause” and gained national attention by sharing her experience in a New York Times essay.

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Season 3, Episode 17. Creating Passionate Superfans : Jen Kavanagh, Senior Vice President of Marketing & Media, Philadelphia Eagles

Having never worked in sports before, Jen Kavanaugh successfully made the move from entertainment marketing and consulting to now leading marketing for one of the top professional football teams in the world. Jen is a mission-focused leader and knows how to drive fandom through passion and authenticity, in the same way that each of us can in our own career. In addition to leading the strategic and creative development of the Eagles brand, Jen is active in her community of Philadelphia and works to drive equality for women in sports.

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Season 3, Episode 16. Leading Through Laughter with Impact : Alison Moore, CEO, Comic Relief US

“Interesting work keeps your mind nimble and curious..” Just one of the incredible bits of wisdom from Alison Moore. As an accomplished executive in media and tech, her constant curiosity and drive for learning has shaped her career and leadership style in many ways. After top leadership roles at Condé Nast, Daily Candy, NBC Universal and HBO, Alison made the leap to the non-profit sector as CEO of Comic Relief US, best known for their Red Nose campaign culminating with Red Nose Day on May 26, helping raise life-changing funds to ensure a healthy future for all children.

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Season 3, Episode 15. Producing Your Way To The Top : Richard Borjas, Showrunner & CEO Bormont Enterprises

After seeing a reporter set-up for a live shot as a young man, Richard Borjas knew he had found his calling. As a television executive, showrunner and now CEO of Bormont Enterprises, Richard has had an amazing career with equally rich stories to share. Most recently, he was the executive producer of Red Table Talk: The Estefans, featuring Gloria Estefan, her husband Emilio and others from the family.

Prior to that, he helped launch TheKelly Clarkson Show to great fanfare, and won a Daytime Emmy for Un Nuevo Día, while at Telemundo. Richard gives great advice on how to build your own brand, leverage your brand attributes to advance your career and when to adjust the volume on your brand for a given audience.

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Season 3, Episode 14. Never Forget Your Audience : David Miller, Chief Marketing Officer, San Diego Zoo Wildlife Alliance

Have you ever wanted to learn about marketing yourself directly from a seasoned CMO? This is your chance! Jayzen is thrilled to welcome his old friend, David Miller, to the show. David is the CMO of the San Diego Zoo Wildlife Alliance, home of the world famous San Diego Zoo and Safari Park, two of the top tourist destinations in California. David shares a number of fantastic stories and lessons from his incredible career through what is arguably the most dynamic period in modern marketing and advertising. He knows firsthand the power of a great brand, and how to build your own to advance your career.

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Season 3, Episode 13. Turning Your Story into a Million Dollars : Jamie Wolf, CEO and President, Million Dollar Story Agency

In honor of Women’s History Month, we’ll be amplifying the voices and career stories of amazing female leaders throughout March with Women On Brand! Check out LeadWithYourBrand.com/WomenOnBrand for all of the incredible shows from the past three seasons.

Jayzen is excited to welcome Jamie Wolf to the show. She is the CEO and President of Million Dollar Story Agency, a global agency working with entrepreneurs and leaders across industries and verticals to build their brand market authority and visibility. Having an incredible career as an entrepreneur, Jamie has created and built multi-million dollar companies across several industries. After writing her first book, she was continually asked for her advice on how to get a book written and published. Eventually, she paused to listen to her career audience and began to see the situation as a potential new business, ultimately founding the Million Dollar Story Agency with the goal of helping other entrepreneurs turn their own personal journeys into million dollar businesses.

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Season 3, Episode 12. Career Dreams into Action : Migdalia Figueroa President & General Manager, Telemundo Orlando

In honor of Women’s History Month, we’ll be amplifying the voices and career stories of amazing female leaders throughout March with Women On Brand! Check out LeadWithYourBrand.com/WomenOnBrand for all of the incredible shows from the past three seasons.

Jayzen is thrilled to be joined by Migdalia Figueroa, President & General Manager of Telemundo Orlando. Starting as an intern knowing no one in the business, Migdalia has built a truly remarkable career by always being ready to dream big, take a risk and develop the skills needed to succeed in her next role. She is an Emmy award winning producer and was formerly the General Producer of the iconic flagship program, “El Show de Cristina” with Cristina Saralegui, who is often referred to as the Spanish language Oprah.

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Season 3, Episode 11. Communications and Career Chapters: Bobby Amirshahi, Senior Vice President, Corporate Communications, Macy’s, Inc.

In honor of Women’s History Month, we’ll be amplifying the voices and career stories of amazing female leaders throughout March with Women On Brand! Check out LeadWithYourBrand.com/WomenOnBrand for all of the incredible shows from the past three seasons.

Jayzen is excited to welcome Bobby Amirshahi to the show! Bobby is the Senior Vice President of Corporate Communications for Macy’s, Inc and manages all communications for the entire enterprise. After an incredibly successful communications career in cable television and entertainment, Bobby made a complete industry shift when joining Macy’s. He shares a fantastic career story on how he successfully navigated the pivot (and believes that you can too), and as a communications specialist, he knows first hand the power of personal brand, and how to leverage it to advance your career.

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Season 3, Episode 10. International Women’s Day : Michelle Alban, Puja Vohra, Paula Madison

In honor of Women’s History Month, we’ll be amplifying the voices and career stories of amazing female leaders throughout March with Women On Brand! Check out LeadWithYourBrand.com/WomenOnBrand for all of the incredible shows from the past three seasons.

To celebrate International Women’s Day, we are highlighting some of our favorite conversations with three fantastic entertainment and media executives. Our guests include Michelle Alban, Vice President of Communications and Social Impact for Paramount Global Networks Americas, Puja Vohra, Executive Vice President of Marketing and Strategy at Showtime Networks, and Paula Williams Madison, the Chairman and CEO of Madison Media Management LLC and Eight Madison Media Works. These three powerhouses exemplify what it means to #BreakTheBias.

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Season 3, Episode 9. The Software Sorceress : Rebecca Norlander Global Head & Vice President, Personal Systems Software Engineering HP Inc.

In honor of Women’s History Month, we’ll be amplifying the voices and career stories of amazing female leaders throughout March with Women On Brand! Check out LeadWithYourBrand.com/WomenOnBrand for all of the incredible shows from the past three seasons.

Jayzen is thrilled to welcome Rebecca Norlander to the show! Rebecca is the Global Head and Vice President of Software Engineering for HP’s Personal Systems business group. With her guidance, the Personal Systems Software team is responsible for developing meaningful customer experiences that amaze and delight, across HP personal computing devices.

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Season 3, Episode 8. Selling Your Brand : James Lavallee : Vice President, Global Marketing, The Trade Desk

Jayzen is excited to welcome his friend, James Lavallee to the show! James is currently the Vice President of Global Marketing for The Trade Desk Dr. where he runs a team responsible for increasing global awareness and for positioning The Trade Desk as the programmatic leader and trusted partner for clients in the advertising ecosystem.

James has had an incredible career in sales and television advertising across Discovery Networks, ESPN, Comcast and NBCUniversal.

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Season 3, Episode 7. The Brand Beyond The Doctor : Dr. Imani J. Walker. Chief Medical Officer & Psychiatrist

Jayzen is thrilled to welcome Dr. Imani Walker to the show! Dr. Imani is a physician trained in General Adult Psychiatry, author and commentator. You’ve probably also seen her on Bravo’s “Married to Medicine: Los Angeles” and “Watch What Happens Live.” She shares some amazing career stories and advice on how she has developed a clear brand voice. Always an advocate for those in the community who need help, much of Dr. Imani’s work focuses on providing mental health to underserved populations, including homeless, incarcerated and indigent people. She is a strong advocate for breaking mental health stigmas around the world, and is a proud board member of the Made of Millions Foundation

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Season 3, Episode 6. A Career in Giving Voice : Areva Martin Civil Rights Attorney & Best Selling Author

It’s the final week of the #LeadWithYourBrandChallenge!

Each week since we started 2022, Jayzen has been breaking down the Lead With Your Brandtm system into its five steps. With our final step, the Challenge is focused on Step Five: Promote Yourself.

You have heard the old saying, “if a tree falls in a forest and no one is around to hear it, does it really make a sound?” The same thing is true about your brand. You can do all of the work to put it down on paper and be thoughtful about your actions and your choices. But, if no one is hearing about it, nobody knows about you. Step Five is learning how to market yourself and leveraging what others say about you, even when you’re not in the room!

Click here for your free downloadable worksheet!

Jayzen is also excited to welcome his guest, Areva Martin to the show. Areva is an award-winning Civil Rights Attorney, Wall Street Journal and USA today best selling author, CNN legal analyst and host of the web based talk show The special Report with ArevaMartin and the radio show Areva Martin Out Loud on KBLA Talk 1580. Her most recent book is Awakening: Ladies, Leadership and the Lies We’ve Been Told.

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Season 3, Episode 5. Building Space for Storytellers : Keesha Boyd, Executive Director for Multicultural Video and Entertainment, Comcast

It’s week 5 of the #LeadWithYourBrandChallenge! Each week, Jayzen is breaking down the Lead With Your Brand system into its five steps. This week, the Challenge is focused on Step Four: Keep Up Your Image.

The bottom line is a Brand isn’t about words that you put on paper. It’s about the actions and the choices you make every single day. Take those brand attributes and peel the layers back. Great brands think about their brand filter. Create your formula that determines the way that you dress, the way that you maintain your office space, and most importantly, the way you create you create your signature projects.

Click here for your free downloadable worksheet!

This week, Jayzen is excited to welcome Keesha Boyd to the show. Keesha leads content strategy across all Comcast platforms centering Black, Latino, Asian American and international audiences. Her role involves every facet of the distribution business including content acquisition, editorial, programming, consumer engagement, development, innovation, marketing, partnerships, and production.

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Season 3, Episode 4. The Mayor of Firsts : Sepi Shyne : Mayor Pro Tempore, City of West Hollywood

It’s week 4 of the #LeadWithYourBrandChallenge! Each week, Jayzen is breaking down the Lead With Your Brandtm system into its five steps. This week, the Challenge is focused on Step Three: Refine Who You Want to Be.

Now it is time to take your brand attributes and turn up the volume to be the best you you can be. I don’t just say, “I’m a good presenter.” I say, “I’m a showman!” I don’t just say, “hey I’m well networked and have great relationships with people.” I say, “I’m a super connector!” Why just be analytical when you can be a Data Guru? If you are organized, are you really a Precision Executor? If you are innovative, are you really a First-Mover who is the first to jump onto new ideas and trends?

Jayzen is also thrilled to welcome Sepi Shyne to the show. Sepi has had an incredible career as an attorney and in November, 2020, she was elected to the city council of West Hollywood, CA. In doing so, she became the first out LGBTQ Iranian elected anywhere globally and locally became the first woman of color elected to West Hollywood’s City Council.

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Season 3, Episode 3. The LinkedIn Whisperer : Jennifer Darling : Sales and Marketing Expert

It’s week 3 of the #LeadWithYourBrandChallenge! Each week, Jayzen is breaking down the Lead With Your Brandtm system into its five steps. This week, the Challenge is focused on Step Two: Know What You Stand For Today.

Here is the dirty little secret. We can all smell inauthenticity from a mile away and it reeks! If you’re thinking, “I want to be Steve Jobs” or “I want to be Sheryl Sandberg” or “I want to have Oprah Winfrey‘s brand,” the truth is, you are not Oprah, and you’re never going to be her! Who you are is you. What you can be is THE BEST you!

Jayzen is thrilled to welcome Jennifer Darling to the show. Jennifer has had an incredible career in sales and marketing, and as a “revenue generating machine” she has helped countless people rise to the next level. She is also the author of LinkedIn: 52 Tips for Sales Success.

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Season 3, Episode 2. Unscripting Your Career : Patrick Huey: Executive Director, The Quin House

It’s time to Lead With Your Brand…New Year!

It’s week 2 of the #LeadWithYourBrandChallenge! Each week, Jayzen is breaking down the Lead With Your Brand system into its five steps. This week, the Challenge is focused on Step One: Define Your Audience.

You have got to find your target audience. Let’s make it really simple. Think about the people who love you. Who are your raving fans today? Who buys your services? Who promotes you? Who asks you to be on their team? Now, what is the secret sauce between that group of people that you can define as your tribe that your brand can super serve.

Jayzen is thrilled to welcome Patrick Huey to this week’s show. Patrick has had a fascinating career in the hospitality industry in many roles and is now part of the core leadership team of The Quin House, Boston’s newest private social club.

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Season 3, Episode 1. Hollywood’s Ultimate Insider : Mike Sington: Entertainment, Pop Culture, and Lifestyle Expert

It’s time to Lead With Your Brand…New Year!

As we start 2021, Jayzen is thrilled to announce the #LeadWithYourBrandChallenge! Each week for the next five weeks, Jayzen is breaking down the Lead With Your Brand system into its five steps. This week’s episode provides an introduction to the system and each week following you’ll learn a new skill and will be able to download a free PDF at www.leadwithyourbrand.com to help you develop and refine your professional brand and achieve your next career breakthrough in 2022!

Plus, hear from amazing leaders in entertainment, tech, media & more starting with this week’s guest, Mike Sington. After an incredible career rising through the executive ranks at Universal Studios, Mike has amassed a massive social media following and is known as Hollywood’s Ultimate Insider.

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Season 2, Finale. the Best of 2021

As we close out a challenging and eventful 2021, we are taking a moment to reflect on Season Two of the Lead With Your Brand! Podcast. We’ve pulled together some of our favorite clips, stories and advice from the season to help each of you move towards your next career breakthrough in 2022.

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Season 2, Episode 48. Never Play Small : Renée Baker, Head of Private Client Group Advisor Inclusion Networks, Raymond James

Jayzen is thrilled to welcome Renée Baker to the show. Renée has had an incredible career journey in the financial industry as an advisor, CMO and now Head of Private Client Group Advisor Inclusion Networks for Raymond James. Renée shares a wealth of experience in how to be an effective leader and versus just being a manager of people and things. Her mantra of “never playing small” is a lesson for anyone’s career.

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Season 2, Episode 47. The Fun of Building A Movie Brand : Matt Atchity, General Manager, Moviefone

Jayzen is excited to welcome his old friend and colleague, Matt Atchity to the show. As the self-proclaimed “ultimate film nerd,” Matt has been a pioneer in the world of websites for the entertainment industry. He led the team that brought Rotten Tomatoes and the Tomatometer into the lexicon, making it a household name. He shares a ton of insights into his personal brand and leadership style, all rooted in having fun and having a passion for what you do.

Matt has been seen in local and national media as a movie expert and is currently the General Manager of Moviefone.

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Season 2, Episode 46. Human Doing to Human Being : Nathalie Trouillot- Lubensky, CEO, The Center for Integrated Leadership

Jayzen is thrilled to welcome Nathalie Trouillot- Lubensky to the show. She has had an incredible career with 20+ years in executive marketing, she has managed $250M P&Ls and developed brand-boosting 360 campaigns. Always leading with her human-centered and people first approach to business, she’s held senior management positions at Edmunds.com. Disney, ESPN and SONY Pictures and shares some of her top career breakthroughs and the wisdom that got her there.

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Season 2, Episode 45. Harnessing Your Creative Passion : Dudley Beene, Vice President of Client Service, Studio City

“I make people want to watch things.” In our world of ever-expanding sources of content, Dudley Beene has built an incredible career on getting you, the viewer, to tune in through the power of creativity. He is a big believer in exploring your passions and continually finding ways to use and express them, whether in your career or other aspects of your life.

As Vice President for Studio City, he leads the creative for an innovative, respected company producing daily promotion for every major studio: ABC/Disney, CBS, NBC/Universal, Fox Television Stations, Debmar-Mercury and Warner Bros.

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FAN FAVORITE. Navigating the Career Lattice : Gail McGovern, CEO, America Red Cross

In this season of giving and helping others, Jayzen welcomes Gail McGovern to the show. Gail is the president and CEO of the American Red Cross. She brings insightful reflections and wisdom from her amazing career leading billion dollar organizations and transforming the Red Cross into a 21st Century emergency response and blood services organization.

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Season 2, Episode 44. Know the “Why” In Your Career : Jill Tang Serial Entrepreneur, Community Builder and Women in STEM advocate

Finding purpose in one’s career is a struggle for many people. Jayzen’s guest this week, Jill Tang, has built an incredible career and opened doors for women in tech across Asia by truly understanding her purpose and staying true to it everyday. Based in Shanghai, China, Jill is the co-founder of Ladies Who Tech and works tirelessly for the advancement of women in the tech industry, reaching over 50,000 members in Asia. She is a big believer in the idea that what you do is not who you are and understanding the “why” in your career is what will propel you forward.

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Season 2, Episode 43. Bringing Insights to Life : Adriana Waterston, Chief Revenue Officer and Insights & Strategy Lead, Horowitz Research

Jayzen is excited to welcome Adriana Waterston to the show. As a self-proclaimed “research junkie,” Adriana helps her clients and industry better understand diverse consumer segments. Her specialty is in “finding the story behind the statistics, teasing meaning out of measurements, and revealing the faces behind the facts,” making research more relatable and practical in purpose.

She has a great career story to tell, from drama class with Debra Messing to evolving into one of the top researchers in the business and recently launching a new practice for the emerging cannabis market.

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Season 2, Episode 42. The Constant Innovator : Harry Kargman, Founder & CEO, Kargo

Jayzen is thrilled to welcome Harry Kargman to the show. As the founder and CEO of Kargo, a leading tech-focused marketing firm, Harry brings a wealth of business insights and advice on how best to keep up the pace, keep it all balanced and how to use a changing marketplace to your advantage. Harry’s experience building Kargo from the ground up has given him a deep understanding of the latest trends. He is a frequent speaker and panelist at CES, IAB, Advertising Week, Websummit, Cannes and other advertising and technology conferences, and has been featured in The New York Times, The Today Show, AdAge, Bloomberg, Fox Business, The Wall Street Journal, NPR and dozens of other media outlets.

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Season 2, Episode 41. Branding the Story, Liberty Zabala, Reporter & Weather Anchor, FOX 5 San Diego

Jayzen is excited to welcome Liberty Zabala to the show. As a seasoned reporter and television anchor, Liberty brings her amazing personal brand to every story. From interviewing Oprah to covering mass tragedies, Liberty has an incredible career story that has earned her four Emmy awards. Liberty is a graduate of the "FBI Citizens Academy" at the FBI San Diego Field Office during Spring 2019.

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Season 2, Episode 40. Content and Community, Karen Horne, SVP, Equity and Inclusion Programs, Warner Media

Jayzen is thrilled to welcome Karen Horne to the show. With over 20 years of experience in the entertainment industry, she has been recognized as a Diversity and Inclusion pioneer and pipeline builder. Through the programs that she creates and runs, she works to bring voice and opportunity to underserved communities and ensure that what we see as audience members reflects that communities that we live in.

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Season 2, Episode 39. Accessible Healthcare on Brand, Dr. Ilan Shapiro, Medical Director, Health Education and Wellness, AltaMed

In the final week of Hispanic Heritage Month, Jayzen is pleased to welcome Dr. Ilan Shapiro to the show. Throughout his career, Dr. Shapiro has been an outspoken health advocate for the Hisapnic community and has worked tirelessly to create health policy that is both accurate and accessible. During and before the COVID-19 pandemic, he’s been a featured commentator on CNN, NBC, Univision, Telemundo and EstrellaTV and other international channels to share critical evidence based information for the community.

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Season 2, Episode 38. Pioneering Bicultural Content , Flavio Morales, Executive Vice President, Endemol Shine Latino, U.S. Initiatives

It’s week three of Hispanic Heritage Month, and Jayzen is thrilled to welcome Flavio Morales to the show. Flavio is an experienced programming executive and producer, develops unscripted, scripted and digital content aimed at the U.S. Hispanic/English-speaking marketplace and a true pioneer of bicultural content.

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Season 2, Episode 37. Lean Into Change, Margaret Lazo, Chief Human Resources Officer, Univision Communications Inc.

As we continue to celebrate Hispanic Heritage Month, Jayzen welcomes Margaret Lazo to the show. Starting her human resources career in retailing, Margaret brings a wealth of knowledge across several industries and has built a passion for helping organizations navigate change. She is a huge advocate for diversity and has worked tirelessly to develop a sense of community and belonging for her workforce.

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Season 2, Episode 36. The Multicultural Connection : Oswald M. Méndez, CEO, New Majority REady

For the first time ever on the Lead With Your Brand! Podcast, you will hear Jayzen truly surprised with “wait..you were on The Amazing Race??!!” And, now as CEO of a leading multicultural marketing agency, that’s just one of the great stories and useful insights that Oswald Mendez brings to the show. As a kickoff to Hispanic Heritage Month, Jayzen is so thrilled to welcome Oswald to the podcast. 

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Season 2, Episode 35. Bold for Good : Susan Jin Davis, Social Impact Officer, Al Roker Entertainment

Jayzen is so thrilled to welcome his former colleague and all around amazing person, Susan Jin Davis, to the podcast. Susan has an amazing story to tell that is truly at the intersection of career and life. She has an incredible understanding how intertwined work and life are and need to be. As a self-proclaimed “change agent,” Susan leads with her bold brand to support her community and the world we all share, with a “pay it forward” attitude, constantly trying to open doors for those around her.

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Season 2, Episode 34. The Ultimate Linked Networker : Nawal Fakhoury, Director, Employee Experience @ LinkedIn

Jayzen is so excited to welcome Nawal Fakhoury to the show! If you have ever wondered if you could do more with your LinkedIn profile and how and why some people just seem to have all of the connections, this is the show for you! As the Director of Employee Experience at LinkedIn, she is the “official” LinkedIn Cheerleader. She’s made it her mission to cheerlead for the employees and the company both inside and outside of the LinkedIn walls and drive company culture. Nawal shares her best tips and tricks on how to build your network and hone your personal brand, and how she used LinkedIn to leverage her network and land the job she’s always wanted.

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Season 2, Episode 33. The Supersonic Marketer : Rita Drucker, Head of Marketing Partnerships, Boom Supersonic

Jayzen is thrilled to chat with Rita Drucker on the show. Rita has one of those super cool jobs that you hear about and has had an incredible career journey across entertainment, tech and now aviation. In her words, “your career is basically a suitcase,” taking skills and experiences from each position and bringing them with you to the next. Rita has packed an amazing suitcase and has fantastic stories and advice that anyone can learn from. Currently, she is in the inaugural role of Head of Marketing Partnerships for supersonic manufacturing company Boom, which is creating a sustainable supersonic commercial airliner.

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Season 2, Episode 32. Expanding the Hollywood Voice : Kelly Edwards : Writer, Executive, Diversity Thought Leader

Jayzen is excited to welcome an old friend, Kelly Edwards, to the show. Kelly is an immensely successful writer, producer and diversity advocate in Hollywood. Her career has taken her to every major studio in Hollywood, and at each stop she has constantly strived to open doors and expand diversity in the entertainment industry. She formerly oversaw diversity for the twenty networks of NBCUniversal and currently is a writer on Our Kind of People, due out this fall on FOX.

Kelly has a remarkable career story to tell - regardless of industry. She has been able to combine her talents in writing and producing with her passion for diversity to expand the business that she loves so much, and help others find their own career breakthroughs.

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Season 2, Episode 31. The Tech-Focused Innovator : Richard Culatta, CEO, International Society for Technology in Education

Jayzen is thrilled to welcome Richard Culatta to the show. Richard has spent his career helping people, organizations and government use technology and innovation to be more successful. Always looking for breakthrough solutions, Richard’s new book Digital for Good: Raising Kids to Thrive in an Online World (HBR Press) uncovers the challenges with our current approaches to preparing young people to be effective humans in virtual spaces and presents a path to a healthier and more civil future digital world.

Richard was appointed by President Obama as the Executive Director of the Office of Educational Technology for the US Department of Education. In that capacity, he focused on expanding internet connectivity to schools across the US and developed a national ed tech plan to make learning more equitable and engaging. He also pioneered new opportunities for the tech industry to engage with the Department of Education to address tough problems, including bringing top game designers from around the world to the White House to help re-design testing and learning materials.

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Season 2, Episode 30. The Ancient Adviser : Charles Vogl, Author, Speaker & Adviser

Jayzen is excited to welcome an old friend to the show, Charles Vogl. Charles is one of those people who seems to have had many careers, all of which have brought him to where he is today. From joining the Peace Corps, to bootstrapping his work as a filmmaker by waiting tables and eventually winning an international award for the film, to now an accomplished author, speaker and adviser. His work reflects a calling to help leadership create a culture of belonging in the most lonely era in organizational history. Drawing on three thousand years of spiritual traditions, Charles teaches the wisdom and principles to build deep community and resilient relationships that foster innovation and integrity within organizations

His work is used to advise and develop leadership and programs worldwide within organizations including Google, Airbnb, LinkedIn, Facebook, Twitch, Amazon, ServiceNow, Meetup.com, Wayfair and the US Army.

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Season 2, Episode 29. The Social Justice Warrior : CEO, NCJW LA, Marjorie Gilberg

Jayzen is thrilled to welcome Marjorie Gilberg, CEO of NCJW LA, to the show. As a “triple bottom line enthusiast,” Marjorie has dedicated her career to advancing causes in the non-profit sector with the belief that profit, people and planet can all thrive together. She brings a wealth of experience creating successful partnerships that bridge the gap between corporations and nonprofits, creating successful outcomes for all involved.

Marjorie's “fix it” approach to management has made her a sought-after leader who knows how to turn an organization around with lessons we can all learn from.

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Season 2, Episode 28. The WE Builder: Author & Cross-Cultural Consultant, Laura Kriska

Jayzen is excited to welcome Laura Kriska to the show. She is a successful author, including her first book The Accidental Office Lady where she shares her experience as the first American woman to work in Honda Motor Company’s Tokyo headquarters when she was twenty-two years old.

Laura’s latest book, The Business of WE, presents a practical roadmap for building cohesive, high-performing teams, regardless of members’ differences. Drawing on her decades of international experience as a cross-cultural consultant, Kriska shares her unique mindset and proven method: WE-building.

She shares her personal career and brand journey with practical tips and advice on how we can each understand and build on our differences.

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Season 2, Episode 27. From Digital Pioneer to CMO: Chief Marketing & Digital Officer, TITLE Boxing Clubs and BoxUnion, Josh Cole

Jayzen is thrilled to welcome Josh Cole to the show. As one of the pioneers in digital marketing, Josh first created the digital footprint for Universal Studios Theme Park. One of his “claim to fame” stories is being the guy who first registered all of their social media accounts and grew the followers from none to over three million. He revolutionized ticketing for the company by creating online ticket sales and print-at-home tickets. He led all elements of digital marketing (brand and performance advertising, content creation, social, analytics, etc.) and the e-commerce sales channel, growing it from $1M to over $125M in annual revenue.

Josh has gone on to have an incredible career as a marketer and currently is the Chief Marketing and Digital officer for TITLE Boxing Clubs and BoxUnion. He brings a wealth of knowledge, insight and storytelling to the show.

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Season 2, Episode 26. The CEO Who Serves : CEO, Los Angeles LGBT Center, Lorri Jean

What an incredible month of LGBTQ+ guest over the past four weeks! As we bring Pride on Brand and LGBTQ+ Pride Month to a close, Jayzen is thrilled to welcome Lorri L. Jean, the CEO of the world's largest LGBTQ+ non-profit, the Los Angeles LGBT Center. As CEO, Lorri has driven a period of unprecedented expansion, increasing the budget from $8 to $150 million, the number of locations from one to ten and the numbers of people served annually to more than a half million

In celebration of Pride Month, the Lead With Your Brand Podcast has partnered with Out & Equal Workplace Advocates, the premier organization working exclusively on LGBTQ workplace equality. Each week in the month of June, we’ll be featuring an out leader each with an amazing career story to share. In addition, I’ll be hosting two special roundtable episodes where we’ll explore issues around the trans experience and intersectionality of race and LGBTQ+ in the workplace. Out & Equal will be providing discussion guides for shows, so we encourage you to use the podcast as a virtual “book club” with your ERG or group of friends. Listen to the episodes and schedule your group discussion with the discussion guide as part of your own pride programming. Check out LeadWithYourBrand (dot) com/pride for more information and to hear some of our favorite shows from Season 1 and 2 that also feature LGBTQ+ leaders

Happy Pride!

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Pride Month Special Episode : Pride on Brand : The Trans Experience in the Workplace

This June, Out & Equal has partnered with The Lead With Your Brand!™ podcast for special Pride month programming. This is the second of two special roundtable discussions.

Pride on Brand : The Trans Experience in the Workplace

In this special episode, Jayzen welcomes Kate Fisher from Oracle, Aro Royston from Boeing, Alex Dropp from Bank of America and Ashley Brundage from Empowering Differences to talk about their experiences as trans people in the workplace.

In this episode, our panel candidly shares their experiences and how their personal experiences have shaped their careers and the workplace.

Out & Equal has developed discussion guides to supplement the program, and we encourage you to use the podcasts as a virtual “book club” with your resource group or team! Listen to the episodes and schedule a group discussion using this resource as part of your own Pride programming.

Check out http://www.leadwithyourbrand.com/pride to download the discussion guides and visit https://outandequal.org/pride-out-of-the-box-an-erg-guide-to-celebrating-pride-virtually-in-2021/ to explore Out & Equal’s Pride resources!

Season 2, Episode 25. From Emmy to Inclusion : SVP, NBCU News Group, Yvette Miley

We’re still celebrating Pride On Brand for LGBTQ+ Pride Month! This week, Jayzen is excited to welcome Yvette Miley to the show. Yvette is the SVP of Diversity, Equity and Inclusion for the NBCU News Group. Her responsibilities include recruiting and retention, training and development, employee engagement, strategic partnerships, and editorial initiatives across all four networks.

She has worked for NBCUniversal for 27 years and is the recipient of many of the industry’s highest honors. She received three Emmy Awards, including an Emmy for the MSNBC and NBC News coverage of the Supreme Court ruling on same-sex marriage in 2016 and ten Edward R. Murrow Awards, among many others.

In celebration of Pride Month, the Lead With Your Brand Podcast has partnered with Out & Equal Workplace Advocates, the premier organization working exclusively on LGBTQ workplace equality. Each week in the month of June, we’ll be featuring an out leader each with an amazing career story to share. In addition, I’ll be hosting two special roundtable episodes where we’ll explore issues around the trans experience and intersectionality of race and LGBTQ+ in the workplace. Out & Equal will be providing discussion guides for shows, so we encourage you to use the podcast as a virtual “book club” with your ERG or group of friends. Listen to the episodes and schedule your group discussion with the discussion guide as part of your own pride programming. Check out https://www.leadwithyourbrand.com/pride for more information and to hear some of our favorite shows from Season 1 and 2 that also feature LGBTQ+ leaders

Happy Pride!

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Pride Month Special Episode : Pride on Brand : The Intersection of Race and LGBTQ+ in the Workplace

This June, Out & Equal has partnered with The Lead With Your Brand!™ podcast for special Pride month programming. This is the first of two special roundtable discussions.

Pride on Brand : The Intersection of Race and LGBTQ+ in the Workplace

In this special episode, Jayzen welcomes Patty Dingle from BNY Mellon and Dr. Reza Rahaman from MIT to explore the impact of race and sexual orientation on their careers and in the workplace.

Patty is the Head of Diversity and Inclusion, Americas and is responsible for leading the region’s engagement in our global diversity and inclusion (D&I) strategy. Prior to BNY, Patty held a similar role at Visa. She is an out lesbian who identifies as “blasian.”

Reza identifies as an out gay man of Indian and Arab descent who is muslim. Prior to returning to MIT as the leader of the Gordon MIT Engineering Leadership program, he was the Vice-president of Research, Development, and Innovation for the Specialty Division of the Clorox Company.

In this episode, Patty and Reza candidly share their experiences and how their intersectional identities have shaped their careers and the workplace.

Out & Equal has developed discussion guides to supplement the program, and we encourage you to use the podcasts as a virtual “book club” with your resource group or team! Listen to the episodes and schedule a group discussion using this resource as part of your own Pride programming.

Check out http://www.leadwithyourbrand.com/pride to download the discussion guides and visit https://outandequal.org/pride-out-of-the-box-an-erg-guide-to-celebrating-pride-virtually-in-2021/ to explore Out & Equal’s Pride resources!

Season 2, Episode 24. The Out Global Executive : President, Dow North America, Louis Vega

Happy LGBTQ+ Pride Month! It’s week three of Pride On Brand, and Jayzen is thrilled to welcome Louis Vega to the show. Louis A. Vega serves as president of Dow North America and vice president, Government Affairs & Advocacy, North America.

Over his 20+ year career at Dow, Vega has gained wide-ranging expertise, honed his strong business acumen, and led significant growth projects and business development programs. All of this has been augmented through his extensive international experience, which includes roles in Horgen, Switzerland; Washington D.C.; Dubai, UAE; Midland, Michigan; New York, New York; and Melbourne, Australia.

In celebration of Pride Month, the Lead With Your Brand Podcast has partnered with Out & Equal Workplace Advocates, the premier organization working exclusively on LGBTQ workplace equality. Each week in the month of June, we’ll be featuring an out leader each with an amazing career story to share. In addition, I’ll be hosting two special roundtable episodes where we’ll explore issues around the trans experience and intersectionality of race and LGBTQ+ in the workplace. Out & Equal will be providing discussion guides for shows, so we encourage you to use the podcast as a virtual “book club” with your ERG or group of friends. Listen to the episodes and schedule your group discussion with the discussion guide as part of your own pride programming. Check out https://www.leadwithyourbrand.com/pride for more information and to hear some of our favorite shows from Season 1 and 2 that also feature LGBTQ+ leaders

Happy Pride!

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Season 2, Episode 23. The Telly Brand of Broadway : Broadway Star & Producer, Telly Leung

Happy LGBTQ+ Pride Month! We’re in week two of LGBTQ+ Pride Month and Jayzen couldn’t be more excited to welcome Telly Leung to the show. Telly has performed in seven Broadway shows, including the starring role in Disney’s Aladdin for over two years. He is also a producer, director and professor and always brings the unique “Telly” brand to the job, which as been shaped by his family history and by embracing his true self. Telly shares amazing wisdom that applies to whatever profession you are in.

In celebration of Pride Month, the Lead With Your Brand Podcast has partnered with Out & Equal Workplace Advocates, the premier organization working exclusively on LGBTQ workplace equality. Each week in the month of June, we’ll be featuring an out leader each with an amazing career story to share. In addition, I’ll be hosting two special roundtable episodes where we’ll explore issues around the trans experience and intersectionality of race and LGBTQ+ in the workplace. Out & Equal will be providing discussion guides for shows, so we encourage you to use the podcast as a virtual “book club” with your ERG or group of friends. Listen to the episodes and schedule your group discussion with the discussion guide as part of your own pride programming. Check out https://www.leadwithyourbrand.com/pride for more information and to hear some of our favorite shows from Season 1 and 2 that also feature LGBTQ+ leaders

Happy Pride!

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Season 2, Episode 22. The Power of True Self : Senior Vice President, Jennifer Henderson

Happy LGBTQ+ Pride Month! Jayzen is thrilled to be kicking off Pride Month with Jen Henderson, who has had a career in tech spanning over thirty-five years and is a fierce advocate for LGBTQ+ causes. She is currently the Senior Vice President of Systems Engineering Delivery for Corporate and Institutional Banking at PNC. Jen knows firsthand the power both in and out of your career that comes with accepting one's true self.

Celebrate LGBTQ+ Pride Month with Pride On Brand

The Lead With Your Brand Podcast has partnered with Out & Equal Workplace Advocates, the premier organization working exclusively on LGBTQ workplace equality. Each week in the month of June, we’ll be featuring an out leader each with an amazing career story to share. In addition, I’ll be hosting two special roundtable episodes where we’ll explore issues around the trans experience and intersectionality of race and LGBTQ+ in the workplace. Be sure to check out some incredible shows from Season 1 & 2 at www.LeadWithYourBrand.com/pride with a number of our favorite out voices from the podcast.

Happy LGBTQ+ Pride Month!

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Season 2, Episode 21. She Who Shapes Culture : Executive Vice President, Puja Vohra

Jayzen is thrilled to welcome one of the most successful marketers in the entertainment industry, who has an amazing career story to tell. Puja Vohra is the Executive Vice President of Marketing and Strategy for Showtime Networks, Inc. Knowing virtually no one in New York, Puja left her career in India, as she knew she needed to be in the “center of the universe,” and immigrated to America. After nearly 50 informational interviews and countless odd jobs over four years, she finally landed her big break in television marketing. The rest is an amazing history.

Puja Vohra is the perfect guest to wrap up AAPI Heritage Month! Over the past month, we’ve featured the stories of amazing leaders who have and continue to shape culture and community, all who happen to be of AAPI descent. Be sure to check out some incredible shows from Season 1 at www.LeadWithYourBrand.com/AAPI with a number of our favorite APPI voices from the podcast.

Let’s amplify AAPI voices and work to #StopAAPIHate!

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Season 2, Episode 20. Leading with Authenticity : Congressman Mark Takano

Jayzen is excited to welcome a very special guest to the show for AAPI Heritage Month, Congressman Mark Takano, who proudly represents California's 41st district and serves as Chairman on the House Veterans Affairs Committee. Starting his career as a teacher, Mark has always been a huge advocate for education and has worked to improve his community for over twenty years. In 2012, Mark became the first openly gay person of color to be elected to Congress. His family roots in Riverside, CA go back to his grandparents who, along with his parents, were removed from their respective homes and sent to Japanese American Internment camps during World War II. After the war, these two families settled in Riverside County to rebuild their lives.

It’s week 3 of AAPI Heritage Month! Each week in May, tune in to hear the stories of amazing leaders who have and continue to shape culture and community, all who happen to be of AAPI descent. In addition, you can check out some incredible shows from Season 1 at www.LeadWithYourBrand.com/AAPI with a number of our favorite APPI voices from the podcast.

Let’s amplify AAPI voices and work to #StopAAPIHate!

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Season 2, Episode 19. Trailblazing With Purpose : SVP, Katie Soo

It’s week 2 of AAPI Heritage Month! Each week in May, tune in to hear the stories of amazing leaders who have and continue to shape culture and transform their businesses, all who happen to be of AAPI descent. In addition, you can check out some incredible shows from Season 1 at www.LeadWithYourBrand.com/AAPI with a number of our favorite APPI voices from the podcast.

Let’s amplify AAPI voices and work to #StopAAPIHate!

Jayzen is thrilled to be joined by Katie Soo on the show. As a media and marketing executive, Katie is a force to be reckoned with! She brings an amazing perspective not only to digital marketing and leading teams, but also to finding (or rediscovering) your passion and bringing your whole self to work. She was recently named one of Ade Age’s 40 under 40, on Goldhouse’s A100 list honoring the most impactful Asians in culture, and is constantly working to give back and further her community.

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Season 2, Episode 18. The Capacity Builder : CEO, Sue Ann Hong

Every week in May we are celebrating AAPI Heritage Month! Each week, tune in to hear the stories of amazing leaders who have and continue to shape culture and transform their businesses, all who happen to be of AAPI descent. In addition, you can check out some incredible shows from season 1 and 2 at https://www.leadwithyourbrand.com/aapi with a number of our favorite APPI voices from the podcast.

So, to all of our AAPI colleagues and friends, we salute you.

Jayzen is excited to welcome Sue Ann Hong to the show. After a long and successful career as an executive in the insurance industry, Sue Ann made the shift into the nonprofit world. She is the President and CEO of the Center for Asian Pacific American Women (CAPAW). With the mission of Building Whole Person Leaders one at a time, The Center for Asian Pacific American Women is a national, nonprofit organization dedicated to the enhancement and enrichment of leadership skills for Asian American and Pacific Islander (AAPI) women through education, networking, and mentorship.

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Season 2, Episode 17. An Unforgettable Career Pattern : CEO, Katy Polsby

If you’ve ever watched The Golden Girls and noticed the iconic banana leaf wallpaper, then you know the company of our next guest. Jayzen is excited to welcome Katy Polsby, CEO of CW Stockwell to the show this week. Now in it’s fourth generation, the company was founded in 1905 by Clifton Stockwell. While CW Stockwell is currently known most for Martinique®, their iconic banana leaf design, for the better part of the 20th century the brand was known for quite an extensive collection of dynamic, colorful, often insouciant patterns within fabric and wall coverings. Taking the reins in recent years, Katy is reinvigorating the brand and setting the stage for the next century of amazing design.

One of the key tenets of the Lead With Your Brand!™ system is understanding that your brand is as much about what you choose not to do, as it is about what you choose to do. Developing a strong brand filter is key to any great brand, yours included. It is about knowing when a strength may go too far and become a roadblock or having the ability to sense when something is off-brand for you and a different approach is needed.

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Season 2, Episode 16. The Color of Energy : CEO, Andy Lothian

Self-awareness is the foundation of excellent teamwork, improved communication, enhanced productivity and truly inspirational leadership. Jayzen is thrilled to welcome Andy Lothian, the CEO of Insights Group, to the show this week. Insights Group is a global leader in providing people development programs that help companies get the very best from their people at work. It is a journey that begins with helping people increase their self-understanding. As co-founder of the company, Andy serves as the visionary leader and CEO that has propelled the company to new heights. Starting his career in banking, Andy has a powerful story of following his heart, making choices and finding purpose in his career.

More often than not when presenting the Lead With Your Brand!™ system to audiences, someone will ask “Why do I even need a brand? What’s the value in that? Why can’t I let my work speak for itself?” Check out this episode for Jayzen’s answer and tips how you can make decisions that support your career strategy.

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Season 2, Episode 15. Mentorship, Communications and Change : Vice President Of Communications And Social Impact, Michelle Alban

Jayzen is excited to welcome his friend, Michelle Alban, to the show. Michelle handles communications and social impact for ViacomCBS Networks Americas. Michelle brings amazing career experiences that we all can learn from. As a veteran of the US Air Force, Michelle has great advice for those who are making the transition to a civilian career - including key elements to understanding what your brand is.

Jayzen has presented his signature Lead With Your Brand!™ keynote address to audiences all over the world, helping people build their personal brand. One question that comes up nearly every time is how can people who are more introverted still lead with their brand. In this episode, hear some of his best advice for how people who might not be quite as outgoing find brand attributes that work for them.

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Season 2, Episode 14. Inspiring Through Sports : Best Selling Author and Keynote Speaker, Ross Bernstein

Jayzen is thrilled to welcome Ross Bernstein to the show. While at the University of Minnesota in the late 1980’s, Ross seized the opportunity to don the “Goldie The Gopher” team mascot costume and recreate the character. Building on his love of sports, he wrote his first book about his “rodent” experiences on the hockey rink while still a student. Moving on to publish nearly fifty books about sports, Ross is now one of the most sought after keynote speakers reaching corporate America and international audiences alike.

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Season 2, Episode 13. The Entertainment Strategist : Head of Global Brand Strategy, Cameron Dillavo‪u‬

It’s the final week of Women On Brand!

As we wrap up Women’s History Month, the team at the Lead With Your Brand! Podcast is making the commitment to have no less than 50% of our guests be amazing industry-leading professionals, who just happen to be women. Over the last month, we have shared the stories of amazing women who have risen above and truly had an impact on our world through their work. If you haven’t already, check out www.LeadWithYourBrand.com/women to listen to the entire showcase of our favorite female voices from the podcast.

So, to all of the women who lead with their brand everyday, we salute you.

Cameron Dillavou has had an amazing marketing and brand management career in CPG, entertainment and now leads global brand strategy for a brand we’ve all come to love (especially in the last year at home), Amazon Prime Video. She’s led the charge for brands you probably have at home and for some of the most famous movies of the past fifteen years. Learn tips from a real marketer about how you can Lead With Your Brand!

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Season 2, Episode 12. A Pioneering Career : Chairman & CEO, Paula Madison

Celebrating Women’s History Month with WOMEN ON BRAND!

As we continue with Women’s History Month, we are thrilled to share the stories of amazing women who have and continue to shape culture and transform their businesses. Throughout the month, we are showcasing amazing leaders - all who happen to be women, and who continue to impact in their industry and the world. In addition, you can check out some incredible shows from Season 1 at www.LeadWithYourBrand.com/women with a number of our favorite female voices from the podcast. 

So, to all of the women who lead with their brand everyday, we salute you.

 If you ever get the chance to talk to Paula Williams Madison one-on-one, take it.  She has had an amazing career spanning journalism, television news, entertainment, diversity & inclusion, and even owning a professional basketball team - along with being an author, filmmaker, executive producer and changemaker.  Even in retirement, Paula hasn’t slowed down or missed a beat. Her life stories and bits of advice are something we can all learn from.

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Season 2, Episode 11. The Entertainment Industry Changemaker : Executive Director, Kirsten Schaffer

Description:

Welcome to WOMEN ON BRAND!

We are thrilled to be showcasing some of the amazing women who are shaping culture and transforming their industries. In celebration of Women’s History Month continues, we are showcasing amazing leaders - all who happen to be women, and who continue to have an  impact in their industry and on the world. In addition, you can check out some incredible shows from Season 1 at www.LeadWithYourBrand.com/women with a number of our favorite female voices from the podcast. 

So, to all of the women who lead with their brand everyday, we salute you.

It’s red carpet award season and Jayzen is thrilled to welcome Kirsten Schaffer to the show. Kirsten is the Executive Director of Women In Film, an amazing organization that advocates for women in the screen industries – to achieve parity and transform culture. Based in Los Angeles, the work that Kirsten leads with her team impacts women in the entertainment industry around the world.

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Season 2, Episode 10. The Original Odd Mom : Best Selling Author, Jill Kargman‬

Description:

Welcome to WOMEN ON BRAND!

Our celebration of Women’s History Month continues!  Each week in March, we are showcasing amazing leaders - all who happen to be women, and who have had an impact in their industry and on the world. In addition, you can check out some incredible shows from Season 1 at www.LeadWithYourBrand.com/women with a number of our favorite female voices from the podcast. 

So, to all of the women who lead with their brand everyday, we salute you.

Jayzen is thrilled to welcome Jill Kargman to the show.  Jill is a best selling author of twelve books, including Momzillas, and the creator and star of Odd Mom Out, where she brings her hilarious wit to the screen sharing her experiences as a mom on the Upper East Side of NYC.  Odd Mom Out is currently streaming on Peacock.

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Season 2, Episode 9. The Lead”HER”ship Developer : National Director, Joanne Tabellija-Murph‪y‬

Description:

Welcome to WOMEN ON BRAND!

In celebration of Women’s History Month, we are showcasing some of our favorite female voices from the Lead With Your Brand! Podcast who continue to share their wisdom and move their industries forward.   Each Tuesday in March, we will be featuring another amazing leader - who happens to be a woman - on the podcast with valuable insight that we can all use.

Be sure to check out LeadWithYourBrand.com/Women to listen to some of our favorite episodes with female leaders from our first season, and new episodes each week.

So, to all of the women who lead with their brand everyday, we salute you.

Jayzen is pleased to welcome Joanne Tabellija-Murphy to the show. Joanne has worked across a number of industries and is currently the National Director, Corporate Affairs-Constituent Relations at Walmart. In her role, she is responsible for building partnerships and strategies that advance stakeholder advocacy, and transform social change building trust in communities. Throughout her career, Joanne has worked tirelessly to expand diversity and inclusion, and support communities of color.

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Season 2, Episode 8. the Sports cowboy : CMO, Kosha Irby

Description:

Jayzen is excited to welcome Kosha Irby to the show.  Kosha has had an incredible career in sports marketing and the business of sports after starting as a student athlete.  He is currently the CMO of Professional Bull Riders (PBR), and first to admit he’s not what people think of as a cowboy.  He continues to be successful in  leveraging his unique perspective to help expand the PBR brand.

People who experience a Lead With Your Brand workshop or keynote often want to explore more on how to put the system into action to benefit their career.  A key aspect of this is understanding what your personal brand filters are and how best to use them.  How can you complete any project in your “signature” way so that your colleagues and boss see your thumbprints all over it and know the value that you bring.   

Kosha was hooked on the business of sports after a really unique entrepreneurial effort while a college athlete. His career stories are as insightful as they are entertaining, as he has worked around the world and brought his unique brand and perspective to every position he has had. Notably, he oversaw live event marketing and sales for WWE in several global markets.

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Season 2, Episode 7. the Mad Cool Creative : SVP Scripted Programming, Dr. Jennifer E. Turner

Description:

Jayzen is thrilled to welcome Dr. Jennifer Turner to the show.  In addition to overseeing creative on some of the most iconic television shows we all love at Sony Pictures Television, Jennifer is also the founder of Mad Cool Fitness where she brings her love of storytelling and passion for fitness to help people transform their lives.   

A common question from people starting to develop their personal brand is “What if my brand is different at work and at home?”  The reality is that although there is always situational context, you are really just one brand.  What’s important is to understand the value you add to any situation so that you can always bring your best authentic self to the table. 

Jennifer has had an incredible career journey that has deeply intertwined her personal experiences, educational goals, creativity and passion to help those around her.  As a self proclaimed “child of the golden age of television...the 80’s,” her work as a creative executive has crafted shows like The Good Doctor, The Blacklist and many others.   

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Season 2, Episode 6. The Purposeful Gamer : Professor and Gaming Industry Expert , Gordon Bellamy

Welcome to the Lead With Your Brand New Year Challenge Final Week! Week 6 : Promote Yourself

Click here to download this week’s Challenge Worksheet free!

Welcome to the final week of the #LeadWithYourBrandChallenge! For past five weeks, Jayzen has been breaking down the Lead With Your Brand system into steps so YOU can Lead With YOUR Brand! If you’ve missed any steps along the way, simply go back to the top of January, listen to each episode and visit https://www.leadwithyourbrand.com to download the free PDF worksheets and the Five Steps To Lead With Your Brand!™

Jayzen’s also thrilled to welcome Gordon Bellamy to the show.  Gordon is an award winning professional in the gaming industry and has played key business and product leadership roles at Tencent, Electronic Arts, as a designer on Madden NFL Football.  Gordon is currently a Full Professor of the Practice of Cinematic Arts at the USC Games and can be seen in the documentary High Score on Netflix.

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Season 2, Episode 5. The Consummate Relationship Builder : Director, Executive Engagements , Celeste Alleyne

Welcome to the Lead With Your Brand New Year Challenge! Week 5 : Keep Up Your Image

Click here to download this week’s Challenge Worksheet free!

It’s week 5 of the #LeadWithYourBrandChallenge!  For those just joining the Challenge, each week, Jayzen is breaking down the Lead With Your Brandtm system into steps so YOU can Lead With YOUR Brand! If you’ve missed any steps along the way,  simply go back to the top of January, listen to each episode and visit https://www.leadwithyourbrand.com to download the free PDF worksheets and the Five Steps To Lead With Your Brand!™   

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Season 2, Episode 4. Lead With Your Obsession : Broker Associate & CPA, Ivan Estrada

Welcome to the Lead With Your Brand New Year Challenge!  Week 4 : Refine Who You Want to Be

Click here to download this week’s Challenge Worksheet free!

On to week 4 of the #LeadWithYourBrandChallenge!  Each week, Jayzen is breaking down the Lead With Your Brandtm system into steps for you to follow along. If you are just joining us, it’s not too late!  Just go back to the top of January, listen to each episode and visit https://www.leadwithyourbrand.com to download the free PDF worksheets and the Five Steps To Lead With Your Brand!™  Jayzen also is thrilled to welcome Ivan Estrada to the show.  Ivan has already had an amazing multi-faceted career and is currently one of the top real estate agents in Los Angeles managing his own team.  His approach to his work and breakthrough social media techniques have helped to grow his business. You’ve probably seen him featured on Bravo’s “Million Dollar Listing”, HGTV’s “House Hunters” and NBC’s “Open House,” as well as in local and national publications.

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Season 2, Episode 3. The Magic behind the button : CEO, Maureen Anderson

Welcome to the Lead With Your Brand New Year Challenge!  Week 3 : Know What You Stand For Today

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We are moving through another week of the #LeadWithYourBrandChallenge! This is week 3 of the six week week challenge to help you Lead With Your Brand in 2021! Jayzen is breaking down the Lead With Your Brand system and sharing a new step each week. This week is about knowing what you stand for today and finding the words to describe it. It is all about being the best authentic you. Jayzen also welcomes Maureen Anderson to the show. She is the CEO of the International Ticketing Association that supports live entertainment ticketing professionals around the world.

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Season 2, Episode 2. The Multi-Hyphenate Journalist : Host, Jack Rico

Welcome to the Lead With Your Brand New Year Challenge!  Week 2 : Define Your Audience 

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As we jump into 2021, Jayzen is thrilled to continue with the #LeadWithYourBrandChallenge! Each week for the next five weeks, Jayzen is breaking down the Lead With Your Brand system into five steps so that you can own your career in 2021 and achieve your next career breakthrough. This week is all about your career audience. Jayzen is also thrilled to welcome Jack Rico to the show. As a bi-lingual, bi-cultural journalist, Jack brings an incredible perspective to understanding and serving his audience. He has worked across local and national television and radio, and is currently the host of two acclaimed podcasts.

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Season 2, Episode 1. Living Your Brand : Chef Susan Feniger

Now is the time to Lead With Your Brand New Year! 

As we start 2021, Jayzen is thrilled to announce the #LeadWithYourBrandChallenge! Each week for the next six weeks, Jayzen is breaking down the Lead With Your Brand system into five steps. Jayzen is thrilled to welcome this week’s guest award-winning chef and restaurateur, Susan Feniger. You’ve seen her on Top Chef Masters and on Food Network’s “Too Hot Tamales.”  Susan is a great example of someone who extends her personal  brand through everything she does, how she dresses and how she runs her company.

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21. Season One In Review

As we close out what is undoubtedly one of the most challenging years for most of us, we’d like to take a moment to reflect on the first season of the Lead With Your Brand Podcast and everything that happened in 2020. We were so fortunate to have so many incredible leaders as our guests this season and extend a heartfelt thank you to each of them. And of course, if you missed any episodes along the way, now is a great time to go back and listen.

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20. Navigating the Career Lattice : CEO, Gail McGovern

In this season of giving and helping others, Jayzen welcomes Gail McGovern to the show. Gail is the president and CEO of the American Red Cross. She brings insightful reflections and wisdom from her amazing career leading billion dollar organizations and transforming the Red Cross into a 21st Century emergency response and blood services organization.

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19. Passion Brings Opportunity : CEO, Sharon Smith-Akinsanya

Jayzen is excited to welcome Sharon Smith-Akinsanya to the show. Sharon is the CEO of an incredible agency based in Minneapolis that helps Fortune 500 companies attract and retain top diverse talent in their organizations. She brings amazing stories of her career, including her years working for Prince, all with valuable insight and advice. 

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18. The Bold Esthetic : Rekha Brar

Jayzen welcomes Rekha Brar to the show. After a major career pivot, Rekha founded and runs Blossom Box Jewelry, a company on a mission to empower women. From the craftswomen in India to the customer who wants to stand out, Blossom Box is dedicated to this goal throughout the entire process.

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17. The Dot Connector : Chief Connectivity Officer, Bill Imada

Jayzen is excited to welcome Bill Imada to the show. He is the co-founder, chairman and chief connectivity officer of IW Group. He has spent decades helping brands understand multicultural markets and being the official “connector of dots,” bringing people together for the greater good.

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16. The 80/20 Executive : Global Head of Virtual Reality, Joanna Popper

Jayzen is excited to welcome Joanna Popper, Global Head of Virtual Reality for Location Based Entertainment for HP, to the show. She has had an incredible career spanning banking, consulting, entertainment and new media, always on the cutting edge of what’s next and a champion for diversity. Recognized several times as one of the top women in media, Joanna is leading the VR charge as the next form of computing.

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15. The Recovering Nice Girl : Best Selling Author and Coach, Dr. Lois Frankel

Jayzen is thrilled to welcome the best selling author of Nice Girls Don’t Get The Corner Office, Dr. Lois Frankel. Lois is an bestselling author, executive coach, and an internationally sought after keynote speaker in the fields of career and leadership development. Her books empower women to rise above in their careers and includeNice Girls Don’t Get the Corner Office, Nice Girls Don’t Get Rich, and Nice Girls Just Don’t Get It, among others.

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14. The Standout Storyteller : SVP and Emmy-winning Producer, Val Nicholas

In celebration of Veteran’s Day in the United States, Jayzen talks about personal branding with Val Nicholas who got his start in the US Army and how it impacted on his personal brand and career. Val is an award winning producer and currently is the Senior Vice President and Creative Director SummitMedia Corporation. Previously, he has held executive positions at several top media companies. Val is a proud veteran of the US Army and has worked extensively to expand workplace opportunities for vets.

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13. The Tech Super Juicer : Partner, Shawni Chen

Jayzen is thrilled to welcome Shawni Chen, joining the show from Shanghai, China. Shawni is a partner at PwC with 20+ years of IT application implementation and management experience in the US and China. She is a big advocate for diversity and equality in the workplace and was recently named by Forbes China as one of the Top 50 women technologists in China.

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12. The Humble Badass : SVP, Andréa Richardson

Jayzen is excited to welcome Andréa Richardson to the episode. She is an award winning communications professional with a core belief in equality and equity. Currently she is an SVP with The Glover Park Group and brings an incredible amount of experience in the multicultural and diversity arena. She was recently named one of the 100 Most Influential Persons of African Descent in Business and Entrepreneurship as proclaimed by the United Nations General Assembly.

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11. The Art of Your Brand : Award Winning Producer, Evan Shapiro

Jayzen is thrilled to welcome Evan Shapiro to the podcast. As a creative executive in entertainment and media, Evan shares his amazing career path and secrets to his incredible brand. With roots in live theater on Broadway, Evan is an award winning producer and Professor for TV and Media.

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10. Be the Solution : Editor-in-Chief, Patrick Gomez

Patrick Gomez, Editor-In-Chief of The A.V. Club joins Jayzen on the episode.  Patrick has already had an incredible career journey, and is just getting started!  Prior to his current role at the helm of one of the top pop culture editorial sites, Patrick was a senior editor at Entertainment Weekly and senior writer at People magazine.  His “say yes” attitude has been a hallmark of his success and key to his career breakthroughs.

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9. Staying True To Your Brand : CEO, Juliette Morris

Jayzen is excited to welcome the CEO of TuneIn, Juliette Morris.  After starting her career in the family business, Juliette decided to follow her passion and it has led to an incredible career across media, entertainment and tech. Always pushing further and working for the next career breakthrough, she has held leadership roles at HBO, Viacom and NBCUniversal.  Now, as CEO of TuneIn, Juliette is driving a global streaming and on-demand audience.   

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8. Leading with Empathy, Impatience and Impact : President, Brian Garish

Jayzen is thrilled to welcome the president of Banfield Pet Hospitals, Brian Garish, to the show.  Brian joined Banfield in 2015 as chief operating officer, bringing more than 20 years of healthcare leadership to the organization.  He is passionate about the inclusive culture at Banfield and takes a unique approach to communicating with his workforce, using Instagram as the primary tool.  

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7. Being Your Best Authentic Self : CEO, Erin Uritus

Jayzen welcomes Erin Uritus to the show.  After an incredible career in corporate consulting, working both domestically and internationally, Erin is the CEO of Out & Equal Workplace Advocates, the leading organization focused on LGBTQ equality in the workplace globally. Erin brings a wealth of experience and incredible perspective on being authentic in your career.

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6. Creating Your Next Career Opportunity : Communications Expert Gabrielle Gambrell

Jayzen welcomes Gabrielle Gambrell to the show.  She is shaking up the world with an incredible career - and she is just getting started. As a champion for diversity, equity and inclusion, Gabrielle has held senior positions in media, in advertising and academia.  She knows how to work her network like no one else and has used her “gift of Gab” to propel her career forward.

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5. Becoming The Original Influencer : Perez Hilton

Perez Hilton, the “original influencer,” joins us on the show to share his incredible path to becoming one of the most notable celebrity bloggers and successful entrepreneurs by combining his passion with a need in the market. As you can imagine, not only does he have some great stories to tell, but also a ton of valuable advice and insight. From humble beginnings, Perez has become one of the top websites globally.

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4. Building A Great Network : Celebrity Chef, Katie Chin

Katie Chin, celebrity chef, author and TV personality is Jayzen’s guest on the show.  She has an incredible career story to tell!  Growing up with a famous chef and entrepreneur for a mother, Katie learned many important business and life lessons early on.  A successful businesswoman in her own right, Katie also worked for years in Hollywood as a marketing executive.  She shares her experience, wisdom and practical advice that will help anyone get ahead.

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3. Standing Out From The Crowd : Learning Guru & Broadway Producer, Elliott Masie

Jayzen’s guest is Elliott Masie, a pioneer in the learning and development industry. He has produced countless conferences and is an amazing storyteller. In addition to learning, Elliott produces Broadway shows and owns race horses. Learn about Elliott’s incredible decade’s long career journey as he shares his wisdom and best advice. 

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2. Building Your Brand With A Brand Marketer : CEO, Jackie Hernandez

Jayzen welcomes Jackie Hernandez to the show.  She is the  CEO and Co-Founder of NewMajorityReady, LLC, a marketing and content development firm focused on helping companies rethink multicultural audience reach and engagement.  Jackie shares her incredible career story and key breakthrough moments as CMO of NBCUniversal Hispanic Enterprises, COO of Telemundo, Publisher of People en Español and more.

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1. Welcome to THE LEad with Your Brand Podcast

Welcome to the Lead With Your Brand™ podcast, the premier podcast for personal branding to help you drive towards your next career breakthrough.

Apple, Starbucks, Nike. We all love brands. What if you were to use a brand marketers toolkit to build your own personal brand? What if you thought about yourself as a product? In a world where thousands of people do your exact same job, you must find a way to be more than just a commodity worker. In your career, you must be a Super-Premium Brand that gets people to do more, contribute more, and pay you more – just like they do for great brands that they love.

On each show, you’ll hear amazing career success stories and personal brand journeys that answer the question, in your career “Are you just coffee or are you Starbucks??” We’ll have fascinating conversations with CEOs, CMOs, entrepreneurs, organization heads and other leaders in entertainment, tech, media, and more. We’ll hear how they’ve  “turned up the volume” on their brand to incredible career success.

And of course,  there will be plenty of inspiration and practical tools that you can use immediately to drive towards your next career breakthrough.

We’ve got an incredible show and an amazing lineup of guests.  So hit the subscribe button and get ready to jumpstart your brand!

www.LeadWithYourBrand.com