SEASON 3, EPISODE 14. Never Forget Your Audience : David Miller, Chief Marketing Officer, San Diego Zoo Wildlife AlliancE
Description
Have you ever wanted to learn about marketing yourself directly from a seasoned CMO? This is your chance! Jayzen is thrilled to welcome his old friend, David Miller, to the show. David is the CMO of the San Diego Zoo Wildlife Alliance, home of the world famous San Diego Zoo and Safari Park, two of the top tourist destinations in California. David shares a number of fantastic stories and lessons from his incredible career through what is arguably the most dynamic period in modern marketing and advertising. He knows firsthand the power of a great brand, and how to build your own to advance your career.
Prior to the San Diego Zoo Wildlife Alliance, David ran marketing for the iconic LA Philharmonic, leading the charge for the historic Hollywood Bowl and Disney Concert Hall, and drove amazing growth as SVP marketing for Universal Studios Hollywood.
Guest Bio
David Miller
Chief Marketing Officer
San Diego Zoo Wildlife Alliance
David Miller leads San Diego Zoo Wildlife Alliance’s marketing department in planning, crafting, and executing communications, sales, membership, licensing and sponsorship initiatives, with the ultimate goal of driving guest engagement and education to further the organization’s mission of saving wildlife and advocating for a world where all life thrives.
Prior to joining San Diego Zoo Wildlife Alliance, Miller served as senior vice president of marketing communications and partnerships at Universal Studios Hollywood. There, he directed content strategy and development for both traditional and digital marketing, managed corporate partnerships with media outlets and sports franchises, and oversaw Universal’s intellectual property relationships and co-branding efforts. Miller also worked as director of marketing communications for the Los Angeles Philharmonic, and led marketing, branding and outreach efforts for performances at the Hollywood Bowl and at Walt Disney Concert Hall; and was director of marketing and sales at the California Health & Longevity Institute.
Miller has proven success in defining creative vision and leading project teams to execute on a global scale. His expertise in engaging audiences and creating memorable experiences makes him well suited to build meaningful and lasting connections between people and wildlife, and grow even greater support in San Diego Zoo Wildlife Alliance’s commitment to save species worldwide.
Miller holds a bachelor’s degree in business administration and management from Biola University with an emphasis in marketing. He serves on the brand/content committee of Visit California, a nonprofit working in partnership with the state’s travel industry.
Links
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