SEASON 2, EPISODE 27. From Digital Pioneer to CMO: Chief Marketing & Digital Officer, TITLE Boxing Clubs and BoxUnion, Josh Cole
Description
Jayzen is thrilled to welcome Josh Cole to the show. As one of the pioneers in digital marketing, Josh first created the digital footprint for Universal Studios Theme Park. One of his “claim to fame” stories is being the guy who first registered all of their social media accounts and grew the followers from none to over three million. He revolutionized ticketing for the company by creating online ticket sales and print-at-home tickets. He led all elements of digital marketing (brand and performance advertising, content creation, social, analytics, etc.) and the e-commerce sales channel, growing it from $1M to over $125M in annual revenue.
Josh has gone on to have an incredible career as a marketer and currently is the Chief Marketing and Digital officer for TITLE Boxing Clubs and BoxUnion. He brings a wealth of knowledge, insight and storytelling to the show.
Guest Bio
Josh Cole
Chief Marketing and Digital Officer
TITLE Boxing Clubs, BoxUnion
Josh Cole is a versatile marketing leader with over 20 years of experience successfully identifying new opportunities for business growth and scaling team capabilities to capitalize on them, within both smaller and larger organizations.
Josh is known for his expertise in data-driven marketing and has presented about performance marketing, insights-based marketing strategy and customer experience at industry events including Brandweek 2020 and Adweek’s Outlook 2021 among others. He has also authored and contributed to numerous articles and been a guest on various marketing industry podcasts about marketing and team leadership.
Josh has deep experience building high-performing, insights-based marketing teams, having established the digital marketing team for Universal Studios Hollywood and then greatly expanding the team and marketing capabilities for Sky Zone.
In April 2021 Josh was named Chief Marketing and Digital Officer for TITLE Boxing Clubs (a network of 170 clubs), BoxUnion (boutique boxing-based studios) and their respective digital-subscription platforms.
Previously Josh was Chief Marketing Officer of Sky Zone, a leader in the experiential entertainment industry. Josh leads development of marketing strategy and the team responsible for its tactical execution through brand marketing, creative development, digital advertising, social media, influencer marketing, product marketing, marketing analytics, CRM, publicity, promotions and partnerships. During his tenure the Sky Zone has turned into a well-known and well-loved brand. It’s network has grown from 81 to 210 worldwide locations, brand awareness has increased over +37ppt.
Josh has established industry-leading brand awareness for Sky Zone through innovative partnerships with Snapchat and top-tier social media influencers, live events in partnership with Disney, Carnival Cruise Line and Amazon, and high-profile media integrations including with ESPN, Bad Moms Christmas movie, The Bachelorette and Keeping Up With the Kardashians.
Josh was part of the executive team that led Sky Zone through a successful ownership transaction, selling the company to Palladium Equity Partners in early 2018.
Josh is also an Advisor to VSCO, a VC-backed creator of a photo and video editing platform and creative channel, monetized through app subscriptions. VSCO was on Forbes’ 2018 list of The Next Billion-Dollar Startups. Josh advises on marketing strategy, performance marketing and team leadership. VSCO has twice extended the length of his advisor role in recognition of his contributions.
Previously he was Vice President, Digital Marketing and E-Commerce for Universal Studios Hollywood. From 2002 to 2014, he led the company -- from strategic vision to tactical implementation -- through a digital transformation. He built the team and capabilities that enabled the use of digital marketing to effectively launch products, engage customers and increase sales on a global basis. He led all elements of digital marketing (brand and performance advertising, content creation, social, analytics, etc.) and the e-commerce sales channel, growing it from $1M to over $125M in annual revenue. In addition, he co-headed the task force that initiated marketing and sales initiatives in China, growing this market from zero to 10% of annual company revenue.
He previously held international marketing roles at Universal Studios, in which his accomplishments included launching an award-winning website and being part of the team that secured a $7.5M marketing sponsorship for Universal Studios Japan.
Josh began his career with marketing and communications roles within the financial services industry.
He holds a Master of Arts degree (with honors) from the University of Chicago and a Bachelor of Science degree (summa cum laude) from Boston University.
Links
To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit: https://www.leadwithyourbrand.com
To book Jayzen for a speaking engagement or workshop at your company, visit: https://www.jayzenpatria.com
Please connect on LinkedIn: https://www.linkedin.com/in/jayzenpatria
Check out some the fantastic articles that Josh has written: https://colejosh.com/